Traction featuring "The Bullseye Framework"
According to an online article I have read from designvalue it stated that "A traction channel is a marketing channel that helps you to get new customers. Traction means that your strategy is working and is showing valuable results. Failing to know which marketing channel works for your company is one of the prime mistakes SaaS companies and Start-ups make.
Gabriel Weinberg has identified 19 traction channels, all of which we will discuss individually – including the necessary metrics, key questions and viable ideas for rapid testing. Each of these growth channels has already worked before, but not all of them are a good fit for different companies. However, there will be at least one channel that brings traction to your business. For this reason, it is necessary that you find the channel that will work for your company."
In this week we are task to write the channels and thus the channel we choose we'll be our foundation in creating or building the brand, the product and development we'll be making in the near future. In my own perspective traction channel is like creating or building blocks one by one, the organization will garner techniques to acquire customers, increase revenues, boost public relations, be involve in different speaking engagements on strengthening technology development and lastly is the technique in promoting advertisements whether online or offline ads.
Despite greater challenge in competitive marketing or creating your channel, its also very important to note the important of marketing in this channels. Marketing often brings different possibilities in a start-up project, however marketing may be describe as the crowded point in building a project but entertaining at the same time. You'll get to explore different ideas, plans, outline and such to introduce your product.
