#towncentres

There are so many articles, blogs, think pieces at the moment regarding the current state of our high streets and town centres. Who should you be listening to? In our previous blogs we have conveyed the factors affecting our places and have from our direct experience of town centre regeneration project delivery talked at length regarding the collaboration required between local authorities, businesses and consumers. We have first hand experience of this actually working and the tools required to successfully create a joined up, digitally connected town. In our next blog @jowynncarter will take you through the steps to achieve this goal. . . . . #localgov #localgovernment #loyalty #retailinspired #placemaking #localcouncils #regeneration #highstreet #towns #towncentres #instagood #instadaily #time #openingtimes #collaboration #planning #localplan #joinedup #customerexperience #customerservice #economy #shoplocal #centralgovernment #thinkdifferently #retailers #businesses #digital #digitalmarketing #websites #loveyourhighstreet (at Kent, Kent, United Kingdom)

When asked the question online or bricks and mortar - we see them as one. Retailers need to think about showcasing their brand identity. Creating a customer experience and inspiring their customers lifestyle choices. The focus should be on coaching their staff to change the way they operate within stores by embracing technology and exceeding expectations when it comes to customer service. People and digital technology will drive customers towards in store experiences that are memorable. So how do retailers achieve this? 👉🏻Investing in their ongoing staff training and support. 👉🏻Addressing queues in stores where customers are not willing to use self service tills. Staff should be interacting, guiding and talking to customers; not standing guard! 👉🏻Think about the ambience. What type of music is being played? 👉🏻Difficult trading conditions has in so many cases led to a reduction in staff. You've been there yourself- staff busy placing products on the fixtures, creating a negative environment not conducive to creating an exceptional experience. 👉🏻Fair pricing. Knowing what your competitors are charging for goods and services. In these unprecedented times it is clear that retailers future ambitions should always include the end user. Therefore C U S T O M E R E X P E R I E N C E must be a pivotal part of the overall retail strategy. There are many examples where we have seen retailers fail at retaining customers and their future loyalty. Within a town centre destination this can have a negative impact on the perception of the town offer too - so businesses that support each other start to foster a joined up town and somewhere people want to dwell. We work with town centres, businesses and local leaders to curate spaces and create destinations. Follow the link in our bio to read our latest article. . . . . . #retailtrends #retail #curator #towncentres #towns #local #localbusiness #independentshops #retailindustry #retailinspiration #retailinspired #startup #retailblog #food #foodie #instagood #instapic #instabrand #customerservice #customerexperience #instabranding #places #placebrand #publicrealm #curatedspaces #localgov #culture (at London, United Kingdom) https://www.instagram.com/p/Bua3YsSlzBP/?utm_source=ig_tumblr_share&igshid=gal6ch9d3pxp

How is Retail Inspired providing support and advice to town centres and businesses to enable the development of a more strategic approach? We are identifying new opportunities and innovative ways of enhancing town centres through initiatives to improve townscape, retail and customer experiences. We have been commissioned to conduct evaluations/health checks for a number of town centres and the partnerships currently operating to ensure towns evolve. Assessing effectiveness and coordination of partnerships and their ability to deliver projects. Recommendations on the support required to ensure town centres remain viable in the future. Delivering tailored projects to improve the towns as visitor destinations, supporting the evolution of the high street and the businesses operating, attracting inward investment. If you would like to chat to us about your town centre then please follow the link in our bio. Read about our recent project portfolio too. . . . . . . . #towncentres #customerexperience #highstreets #highstreet #futurehighstreet #projects #portfolio #town #placemaking #marketing #places #destinationmanagement #branding #communication #shoppinghabits #sundaymorning #change #instagood #business #womeninbusiness #localplaces #localgovernment #businesssupport #retail #brandawareness (at London, United Kingdom) https://www.instagram.com/p/BrcS3p2llaJ/?utm_source=ig_tumblr_share&igshid=ag603hj9vsri

With the recent news regarding Debenhams closing a third of their portfolio, it is evident that they are making harsh decisions whilst still solvent, to review their business and have an agile strategy remaining relevant on the high street in the next 3-5 years. We are frequently asked how our town centres can evolve and many blame the internet, but it is simply a natural shift in consumer behaviour and as we change the way we live our lives this trend is set to continue. Our communities care deeply about their town centres and It's how high streets manage the changes and bring forward projects and uses that excite consumers and remain relevant that will set them apart. We're currently working with a number of town centres producing reports and projects to help them evolve in the coming years, attracting consumers, businesses and inward investment - creating an experience in their town. Follow our blogs and insights by clicking the link in our bio. ☝🏻 . . . . . #retail #highstreets #consulting #consumers #towncentres #placebranding #placebrand #people #frequentlyaskedquestions #relevant #marketingstrategy #businessstrategy #localgovernment #localgov #localpeople #loveyourtown #onlineshopping #online #destinationmanagement #instabusiness #agilestrategy #retailinspired #notjustretail #community #debenhams #shoppingonline #shoppingcentres #shoplocal (at Kent, Kent, United Kingdom) https://www.instagram.com/p/BpY3y1Pl4qg/?utm_source=ig_tumblr_share&igshid=8mgnmvstw2n8