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Who does not love a bright under-eye? Choosing the right concealer is essential to help you achieve that.

Beauty trends on TikTok and Instagram have made a few concealers very popular, and we keep buying them in hopes of achieving the same results. But unfortunately, not all concealers work the same way for everyone. Some just end up separating and creasing, and this result can be frustrating.

Our philosophy behind YourGlow is to help you understand which formulas work best for specific skin types. Below are five popular concealers that I have seen influencers wear and the skin types they suit best.

1. NARS Radiant Creamy Concealer

Best for: Normal, Combination, and a Little Dry skin

This concealer has a creamy formula which provides hydration to dry skin and helps prevent the under-eye area from drying. It has medium buildable coverage, and using it gives combination skin a radiant finish. People with oily skin can also use it, but they will need to set it with a powder afterwards to avoid creasing.

2. Tower 28 Swipe Serum Concealer

Best for: Dry and Sensitive

Because of its formula that is a combination of makeup and skincare ingredients, it became widely popular on social media. But what social media does not tell you is that this concealer has skincare ingredients that work best for dry and sensitive skin. The hydrating formula helps reduce dryness and gives a very natural finish. If used on oily skin, this concealer may end up looking greasy and shiny.

3. MERIT The Minimalist Complexion Stick

Best for: Normal Skin

If you are looking for a product that works as a foundation and concealer, this one is for you. The formula gives light to medium coverage and blends easily into the skin, making it perfect for normal skin. I highly recommend this product to people who prefer minimalistic makeup and something that feels light on the skin.

4. Fenty Beauty - We're Even Hydrating Concealer

Best for: Acne-prone and Combination Skin

This product’s formula is designed to be long-wearing and crease-resistant, which makes it perfect for combination skin. It is a non-comedogenic product, making it the best fit for acne-prone skin. You won’t have to worry about your pores clogging if you use this product. It also works well on oily skin, but I would recommend you try the Pro Filt’r Instant Retouch Concealer by the same brand if you have extra oily skin.

5. Kosas Revealer Super Creamy + Brightening Concealer

Best for: Dry, Mature Skin

This concealer also has skincare ingredients such as caffeine that help in brightening, hydrating, and plumping the under-eye area. The creamy formula helps reduce fine lines, making it suitable for mature skin. The under-eye looks bright and does not crease easily when used by people with dry skin.

Yes, there is no doubt that social media trends help us discover so many new and underrated makeup products, but one aspect they often ignore is informing us about which skin types they suit. Based on oil production, hydration level and texture of your skin, a concealer that looks flawless in a trending video may look totally different on you.

And that’s alright. Once you start choosing makeup products based on your skin type, you’ll start noticing a huge difference. With the right products, you’ll be able to build routines that suit your skin and will make you feel more confident.

At YourGlow, we want to educate and engage our audience through our beauty content rather than simply showcasing the products. In this blog, we tried five viral concealers and discussed which skin types they are ideal for. This strategy showcases the importance of branded imagery, where visual content helps us communicate our goals and message effectively as a brand. Community trust is very important to us, and we want to establish that by helping our audience make smarter and better makeup decisions. For that purpose, we produce educational and entertaining beauty content.