DON'T show grim reaper grabbing child! WW2 drawing by Charles Henry Alston for the Office of War Information NARA ID 535617.
DON'T show crying babies! Baby receives polio and tuberculosis vaccine 11/8/1983. NARA ID 6374069.
DON'T show animal testing! Army Camp Upton, NY, 8/19/1918. NARA IDÂ 45494994.
DON'T show "behind the scenes" resembling a prison kitchen! "Making typhoid vaccine for the Army, Navy, and Marines." WWI image, 2/1918, NARA ID 45496240.
DON'T show "behind the scenes" that resembles a barista making pour over coffee! "Making typhoid vaccine for the Army, Navy, and Marines." WWI, 2/1918, NARA ID 45496236.
DON'T show unhappy people! Vaccination of German WWI POWs, 9/27/1917, NARA IDs 45496232 and 16579624.
DON'T show kid staring at needle and random medical hands! WWII poster, Office of War Information. NARA ID 514611.
FLASHBACK: How NOT to Promote Vaccines
By Miriam Kleiman, Public Affairs
During this largest vaccination drive in history, we again look to history for guidance on public outreach.
DOs and DON'Ts:
DON'T show crying babies! Certainly not those who need to be held down by mom and two soldiers!
DON'T show the Grim Reaper grabbing an innocent child!
DON'T show animal testing!
DON'T show miserable shot recipients!
DON'T show labs that look like prison kitchens or coffee bars!
DO accentuate the POSITIVE!
Vaccinations can be fun! Employees receive Typhoid vaccine, 3/31/1945, Newport News, VA, NARA ID 138926831.
Smiles, Everyone. SMILES! Ricardo Montalbán, Fantasy Island
