#symbol_methodology

For this project I created a type specimen book for a typeface called Gill Sans Std. I had to make an extensive amount of drafts before getting to my final book. I printed to book and used saddle stitch. It was my first time using InDesign and I enjoyed it a lot.

This symbol project really pushed me to evolve on my ideas. I was inspired by Lady Gaga. I pulled all of the elements i admire from here and morphed them into performing visuals. The video above shows my process. I liked my use of positive and negative space. 

The purpose of this project was to create three icons depicting any topic or subject of our choice. I chose the city of Austin and from the three icons I created, I have created this video to show my process of iterations and the creative process to narrow down to my final icon. I used Adobe AfterEffects. 

After drafting many symbols on illustrator, I was able to finalize the three symbols for home goods, machinery, and technology. However, once choosing my final symbols I was to document my process on finalizing them. The video above shows how I narrowed down nine of my symbols to the final three, one representing each category.

Once I brainstormed through industries, I chose to focus my symbols on environmentally friendly products. The three logos focused on home goods, machinery and technological devices that were considered to be environmentally friendly. The intention of the symbols was for them to be placed on products found in these categories in order for consumers to know they are Eco-friendly and energy efficient at the same time. My first symbol represents home goods by having the silhouette of a home with half of the recycling symbol place on it. The second symbol has a machinery gear with a globe placed within it to represent the environmentally friendliness. My last symbol represents technology as a leaf is used as a USB device. My topic was chosen by considering the wide-spread issue of being energy efficient and environmentally friendly now-a-days in order to help prevent/lessen issues we are dealing with today.