Stoneacre in Kent, UK. 

Lomo LC-A + Agfa Vista Plus 200

The term ‘Motoring for Life’ conjures up a multitude of images; from picking up your first car – a small-engine runaround to get you to college and back or help you in your first ‘real job’, right through to your dream car that you decided to ‘treat yourself’ to when you reached retirement. The imagery and ideas that surround the Stoneacre strap line are the same that can be seen in their new TV campaign which is due to hit screens from Wednesday 20th February.

The Motor Group have been busy creating a series of brand new television adverts that capture the essence of the company perfectly and they have produced something that is visually superb. Having recently undergone a branding facelift, the campaign comes at an ideal time and this is reflected beautifully in their latest conception. The adverts see people from all walks of life enjoying their vehicles as a key part of their lives, ‘from first to last’ – almost as a right of passage and a lifestyle. It is the values and the meaning behind the adverts that make them successful, values such as the importance of family and creating lasting memories.

Set against the well received, uplifting Stoneacre soundtrack the adverts follow three different themes – your first car, the family car, and your last (and favourite) car. Almost telling a story, the new campaign covers each sector of the market from first time buyers to prestige buyers – treating themselves to the car they’ve always wanted. Stoneacre MD, Shaun Foweather said of the company’s new corporate style: “We created the new branding to reflect the values of our company and the importance we place on retaining customers. The TV campaign highlights our continued growth and development.”

There is a very distinct lifestyle theme to the new campaign which creates a nostalgic feeling that means each individual advert is relatable. Aesthetically, the adverts are great and twinned with the story-like narrative means that the result is a feel-good campaign that is able to be enjoyed by all.