#smstraffic

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With the increasing growth in the international market calls every business is expanding globally. Entrepreneurs often face the hurdle of generating handsome revenue out of it. The challenges assumed in international market were more critical when the economy and currency level fluctuated in different countries of the world.

What are the major challenges faced in International Market with A2P industry:

• Currency Rate Fluctuates • Operator Wise change in Charges • Evaluate financial transaction • Error in Data Inputted in the application or database

How can you streamline financial transactions by Intelligent Billing Module?

PowerSMPP provide ease in international business with its advanced billing tools. Multiple countries can now be managed with a fingertip instantly. Also it has complete currency management system where you can add and manager multiple currencies of your choice so that you can easily manage your A2P SMS business with your international customers. Through its advanced billing module it helps to increase the profit margin by leveraging cost effective routing of SMS traffic by managing rates/pricing.

Rate Plan Management | It is designed to help and automate the business processes by managing accurate rates offered by your telecom operators. In the billing module rate plan template is design in such a way where you can define the prices based on specific country, MCC-MNC based (Operator based) and allocate to your customers by maximizing the revenue margin of yours.

Loss-Protection Software | This tool will help admin to identify if admin is having any kind of revenue leakages. Application will detect and immediately stop the transaction, if admin is facing any kind of loss due to typo mistakes and number manipulations of admin to protect from occurring loss in business.

Multi-Currency & Countries Supported | Admin can add multiple currency as well as countries into the application and create flat country wise rate plan template to make billing process easier. Even though users are from corners of the world, admin can evaluate all the transaction in base currency (i.e., Admin Currency).

MCC/MNC & Prefix based Billing | Application has a feature functionalities where you can build up your own data base for the MCC/MNC and prefixes and configure the rates for the same with respective to the different routes added in the application. Its interface is easier to manage data by adding manually or having bulk upload option.

Apart from that, it also supports real- time billing, low balance credit alerts also.

If you are into bulk SMS business and currently using any rented or agreegator panel and seriously considering of owning your own SMPP SMS panel, following are 5 points to consider before you buy your SMPP SMS Panel.

1. Know you requirement

You should analyse your SMS traffic for last six months and also take into consideration future traffic before reaching to final figures. Once your volume is calculated, you need to figure out your TPS (Throughput SMS per Second). From your business prospective your can calculate how much time you can afford to push 1,00,000 SMS traffic.

e.g If your requirement is to push 1,00,000 SMS in a span of 60 mins then, you require a TPS of 25-30 SMS per seconds.

It may be noted that design architecture of any application changes based on throughput requirement. Always keep in mind that higher TPS always demands right kind of infrastructure , resources and holistic approach in your design. Even a delay of milliseconds at network layer may reduce your TSP drastically.

2. Choosing the right hardware and software

Once your TPS and SMS volume (traffic) is decided, you need to choose the right kind of hardware and software. Keep in mind that higher TPS requires faster IO operation and you need a hard disk with higher RPM or better go for a SSD drive (slightly expensive, but worth investing).

Any data sensitive application where frequent database connections are opened for updating DLR and managing QUEUE and reporting, you need to choose right kind of database where faster writes can be achieved. We understand, choosing the right database for your requirement is not an easy task. But do not worry, our dedicated solution architect can help you at this point.

Note: There are many cracked SMPP software are floating in market place which will never give you desired throughput. Such software’s may also contain viruses which may hack sensitive information from your server. From your business prospective, data security is very essential in this competitive world.   Never fall in pray of cheap SMPP software/panel. Remember, When comparisons are made facts can not be denied.

3. Choosing the right Hosting Provider

In any client server arrangement, latency plays a vital role in achieving higher throughput. Before choosing your Hosting provider, for your SMPP SMS panel, make sure to check the latency between your hosting provider and your SMS gateway provider. Nearer you are, the better throughput you will achieve. Apart from latency, you must check SLA for up-time. Any thing above 99.9% is acceptable. Also check with your hosting provider on their upload speed. Any thing above 15-20 Mbps is recommended.

You need to choose between VPS or Dedicated server for hosting your SMPP application based on your traffic.

4. Evaluate after sales support

Make sure you are working with professionally well equipped and well trained people who can provide you effecting after sales support. Also check for availability of the proper ticketing system. Few interactions with different departments will help you creating your perception about the team.

5. Pricing

As mentioned above, when comparisons are made facts can not be denied. Two apps can not be compared just by a visual demo. Performance of back end engine matters. Performance can only be compared when you push high volume traffic during peak load. There is no free lunch in this world. Be ready to spend some extra dollars to face-lift your app, if it really adds some value to your business. After all it may be one time investment.

We hope above points will help you making the right decision for your business.

In case of any query or free consultation on your architectural design for SMPP application, you can always reach us. We have team of experts who have more 25 years of experience in telecom domain.

Feel free to reach us at info (-at-) hexwireless dot com or Call us at +91-265-6708585

Majority of techies understand the difficulties of building a well-designed job queue inside a table of a relational database. But obviously for many this may not be the only choice or last choice.

Usually, you create a job queue for SMS messages with the list of the messages in rows.

Although the job queue can be considered as a good design pattern from the developer point of view but often it is challenging to implement in RDBMS because of multiple concurrent operations and high amount of read and write operation of any messaging app.

Further to this, you may also notice that amount of SMS traffic and any possible spike in traffic is highly unpredictable in the real-world scenario of messaging. And at times your queue can be really blocking and may behave differently. In true sense, many of them aren’t really a problem in reality.

But the potential is always there, and we have observed in the past that it’s hard to predict as which thing will become a problem. This is usually because it depends on behavior that you don’t know in advance, such as which parts of your application will get the most load, or which customer of yours has suddenly decided to push a very large campaign.

Let’s go little deeper as why job queues can cause trouble for high volume of traffic and may hamper the overall performance any web application. Job queue works on the principle of polling. It means one or more worker processes are checking for something to do.

This starts to become a problem pretty quickly in a heavily loaded application and two major reasons are explained below:

Reason 1 Locking: Implementation of polling is usually runs a SELECT FOR UPDATE to see if there are items to process; if so, UPDATE them in some way to mark them as in-process; then process them and mark them as complete. There are variations on this, not necessarily involving SELECT FOR UPDATE, but often something with similar effects. The problem with SELECT FOR UPDATE is that it usually creates a single synchronization point for all of the worker processes, and you see a lot of processes waiting for the locks to be released with COMMIT. Even a well thought implementations of this can cause serious pile-ups of message traffic during any sudden spike.

Reason 2 Growth of Data:  This symptom will appear when you have a sudden spike of traffic and a big fat table makes all the queries really, really slow. If you combine this with polling and/or locking and lots of load on the server, you have a recipe for epic disaster.

Now the real question is can we really manage our queues even during such spikes?

The answer is YES.

So, its not the implementation, technology or resource, the biggest challenge is architecture. It may be noted that during sudden spike of traffic, we actually do not increase our upstream dynamically but still, we expect our queue to perform with the same level of performance.

With the years of research and analysis on various heavily loaded real-time queues, we could figure out that the right architecture is the only way in a messaging app to handle unpredictable traffic flow. While thinking on this line, it was also challenging for use to develop something unique which is compatible with the existing system.

Finally, we have arrived to a solution of implementing an add-on plugin called “Advance Queuing System” to pre-process the message queue with an additional proprietary queuing algorithm which will perform intelligent load balancing and inject the message data in primary queue based on various system parameter, such as available system resource, current backlog, in-queue messages, upstream bandwidth etc. Such implementations are very effective in many ways to handle the performance issues in Web apps.