#smspanel

Bulk SMS Script Software is a complete hosted web application, also known as hosted SMS panel. It can be an Open Source solution or even a proprietary application. Though every SMS panel has some common set of features, but you should always check for few additional goodies which are really essential to save you some money while executing your future campaigns.

Below is the list of five such features which are must have for any bulk SMS sender software:

1. SMS Tracking: We hardly sanitize our database from time to time, due to lack of tools and availability of real-time SMS tracking system. In due course, we end up paying again and again for the same junk database which does not add any real value to your SMS campaigns. SMS tracking feature can help you profile your database in each and every campaigns, resulting automatic profiling of hot leads.

2. Optin- Group Messaging: Often due to regulatory compliance, in some countries, we are unable to send SMS on Do-Not-Disturb numbers. It is always desired to develop an Opt-IN/Opt-OUT Group using inbound SMS (incoming SMS) autoresponder to keep up to date Opt-IN list. A ready to use opt-in module in bulk SMS software is highly recommended to maintain all your opt-in database online.

3. One-To-Many: One to many is a very cool feature, where you can send SMS to a large group/list while you are offline. A typical use case can be a school principal wanting to communicate to all students about any emergency message while he/she is traveling and do not have any internet. One-to-many features allows you to send a single SMS to a dedicated number and same can be broadcast to a large group or list.

e.g SMS Group ID Message <Dear Student, School will remain closed tomorrow> and send it to 919898XXXXXX. All one need to save the template and long code number in his mobile phone.

4. Auto Responder: Auto-responder is a great feature to engage with your customer at regular interval by sending your customers a predefined message from time to time.

5. MMS enabled plugin: MMS type message contains a picture, video or even an audio file and converted into a short URL dynamically and media files are mapped with that URL. All media files can be maintained in local server for better reporting and analytics. This futuristic plugin is very useful in promoting your brand at large scale with better visibility

A powerful Bulk SMS Sending Software (SMS Web Panel) may contain lots of features, but features listed above are really productive and adds value for your customer.

Feel free to share your comments.

Big organizations are switching to SMS marketing to reach wider audience, and this makes the task more fragile for Bulk SMS providers. With the boom in Mobile marketing industry, the biggest challenge in front of SMS marketers will be data security and better services.

These threats come if you are relying on third party applications or reseller panel for your client’s SMS requirements, even many cases of data theft by aggregator were also reported due to a shared platform.

The ultimate solution of these issues will be to own Bulk SMS software where you don’t need to use third party applications and manage everything as an admin.

Pros of owning a Bulk SMS software

Data Security:

Having your own SMS panel will be eliminating the risk of sharing credentials with any provider. This increases data security for your customers. This will lead to more effective campaigns and marketing strategies.

Increased profit

While you are not paying any rental or charges to use the third-party application it straight away effects on profit margin. You can now set your own profit margins with your SMS plans and customize SMS rates according to customers.

Super Admin access

Get rid of reseller tab from your business and run your own bulk SMS business. With owning the SMS platform you can now white label your brand and expand it further. Super admin access will give you all the functions to compete with upcoming customer requirements.

Highly scalable

With increasing customer demands you can also expand you bulk SMS services without paying high. Bulk SMS software comes with this amazing feature to scale your SMS traffic accordingly.

Multiple gateways

Bulk SMS software/panel gives an option to attach unlimited gateways. The benefit will be, you can load balance your traffic among gateways and also give your customers an option to choose from priority gateway to normal one according to campaign requirements.

Many plugins, one dashboard

In a single dashboard, you can provide services like Voice SMS, Missed call, IVR, smart SMS and more. This will give you chance to add more verticals in the existing business. It will be One stop solution for all other services.

These points conclude, having bulk SMS software is way better than using third-party applications. There are technology providers like PowerSMPP, who have understood the pain of resellers and came up with the idea of empowering resellers, with a product called iText Web.