#smart tv

David Tennant - Throwing his Head Back with Laughter - Part Six

Fox's $22 billion acquisition of Roku will come with a trove of data about what you're watching.

Fox is about to take over the TVs in more than 100 million homes worldwide. On Monday, Fox announced that it's acquiring Roku, the streaming middleman that serves as a portal for viewers to hop into services like Netflix, Disney Plus, Hulu, and more. The $22 billion deal may not change Roku's familiar purple interface, but it could put Fox in control of your data behind the screen.

During a call with investors, Fox CEO Lachlan Murdoch said the plan is to keep the two companies separate. Fox aims to grow its business by adding Fox Sports, news content, and local stations to Roku -- one of the most popular streaming device and smart TV platforms....

Roku founder and CEO Anthony Wood, who will have a role at the combined company after the deal closes in 2027, echoed this idea, saying that the streaming platform would feature Fox content on its homescreen, which currently shows a large marquee ad, along with a carousel filled with suggested shows and movies....

The multibillion-dollar deal may not result in an obvious branding change for Roku, but it may raise alarm bells for the people paying attention to the recent wave of media acquisitions that have put the Trump-friendly Ellison family in charge of Warner Bros. Discovery, Paramount, CBS News, and, to an extent, TikTok. Lachlan Murdoch, who took the reins of Fox and its Trump-aligned news network last year, also owns The Wall Street Journal parent company News Corp.