SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and acrobatics co-founded by Mike Tollin and Mason Gordon, announced today that Pabst Blue Ribbon has been named “The Official Exclusive Beer Partner” for the worldwide 2024 and 2025 seasons. Pabst Blue Ribbon will become the title sponsor of the SlamBall Summer Series Dunk Contest and will work with SlamBall to build out special year-round consumer activations, with more details to be unveiled in the coming weeks.

“We are thrilled to expand our relationship with Pabst Blue Ribbon as our Official and Exclusive Beer Partner,” said Mason Gordon, SlamBall Co-founder. “SlamBall fans will see Pabst Blue Ribbon be featured in SlamBall programming across the ESPN platform, in exciting new social media initiatives and as the title sponsor of the Pabst Blue Ribbon Dunk Contest. As a young, emerging sport we couldn’t be more proud to have a comprehensive multi-year partnership with a brand that will be celebrating its 180th year.”

“SlamBall brings the energy, excitement, and disruption to sports with an attitude and independent spirit that parallels the Pabst Blue Ribbon brand through its 180 years,” said Josh Feingold – Senior Director of Marketing Partnerships of Pabst. “We only scratched the surface last season and are thrilled to be partnered with SlamBall moving forward.”

Dates and details for SlamBall: Series 7, which will be held this summer, as well as potential domestic and international touring events for early and mid 2024, are currently being finalized.

SlamBall returned last summer to rave reviews and record responses across every measurement tool. The numbers included massive social engagement which bested virtually any other live sports property during the period, solid numbers in its time slots on ESPN, quality attendance numbers and the attention of a global media audience. During the time period of the build up and relaunch of SlamBall, no other active professional sports league, whether a startup or established league, came close in engagement or growth across Twitter and Instagram, even during a MUCH shorter run and season than the others.

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today unveiled a refreshed brand identity system detailing how the NLL league and team brand architecture operates, communicates, and interacts with various audiences.

The League’s updated branding includes a refined primary logo, stylized wordmark, and for the first time, a French language “Ligue Nationale de Lacrosse” family of marks.

“The refreshed NLL visual identity aligns with the League’s new strategic vision and centers our brand storytelling around authentic themes that tell our story perfectly,” said Kurt Hunzeker, the NLL’s Executive Vice President of Commercial Operations. “The updated brand look and feel not only captures our unique brand of box lacrosse but creates exciting opportunities for the League to break through and position the NLL as a major sports league in North America today.”

The updated logos and brand positioning framework coincide with the launch of the League’s new licensing initiative, NLL Authentics™.

“Centralizing our league and team branding under the NLL Authentics umbrella allows us to streamline merchandising potential, as well as helping our official partners connect with our fans and communities more efficiently,” Hunzeker said.

The NLL’s expanded portfolio of official licensees and new assortment of retail merchandise will launch in advance of the 2023-24 NLL season this December.

The new branding will be featured in two major upcoming events on the NLL calendar: the NLL Hall of Fame Induction Ceremony in Burlington, Ontario, on September 15, and the 2023 NLL Draft in Oakville, Ontario on September 16.