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網站使用者行為分析 未來不斷演化改變的分析方向 現階段我推薦的工具與服務 Microsoft Clarity、SkyGlue、crazy egg
經營會員、提高品牌價值是目前所有經營者都嚮往的目標，這部份太多學術理論和工具方法都在告訴你，這些應該怎麼做，這一篇我就不多花費時間在這議題上頭了~ 經營高價值/忠誠客戶 絕對是品牌經營者追求的目標 但是、一個消費為目的的電商網站、或者是品牌意念傳達的門面網站、又或者是互動機制為重的功能性網站，若想要透過他們經營會員價值這件事，改怎麼做呢? 研究分析並優化購物行為的漏斗 與 研究分析並優化顧客體驗行為 通常我們會用兩大不同的方向來嘗試做到，一個是”研究分析顧客體驗行為”、另一個是”研究分析購物行為” 上過我課程的朋友一定對”購物漏斗”這件事不陌生，更對如何透過GA 網站分析工具”打標籤”、”埋象素與代碼”也聽到熟悉不過了~ 但對於”分析顧客使用行為”可能就不熟悉了~ 透過線下焦點訪談或觀察法、線上數位分析工具等方法取得質化與量化行為資訊 因為以我們都聽過的 Google…
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Google Analytics 網站分析 不能缺少的外掛服務 SkyGlue 讓Event事件和訪客行為追蹤無所遁形
想做好網路行銷、數位行銷 今日絕不能不知道 Google Analytics 網站分析 !!
但是~ 有多少人真正落實、做好 網站分析 呢?
網站分析 要看三個面向:
1.從網站內容的角度 內容類型 / 頻道歸類 產品規格 / 類別統合 去看整個網站呈現與分佈。
2.從流量來源的角度 管道/來源/媒體/媒介 國家/地區/都市/裝置 去看整個網站流量都怎麼來的。
3.從使用者的角度 消費者 / 瀏覽者 新舊造訪者/輪廓 這塊GA能做得很有限，只能讓你下廣告精準一些，需要靠其他加強工具輔助了!
而今天就要告訴大家! Google Analytics 網站分析 缺少的那塊成效拼圖我終於找到了!
有了數據卻不懂得設定目標，實際上那些只是一堆的”數字” !! 一點幫助都沒有的!!
懂得設定目標、懂得透過關鍵績效指標去追蹤和改善網路行銷、數位行銷各項細節，以及網站上的UI/UX，為消費者/使用者/…
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