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Photo credit: Eleanor Chua.

Super excited about this book, “What Gives us our Names” by Alvin Pang

Illustration for chapter “Success”

Establishing a business is not that easy in now a day's, especially when more and more business entities are turning in to the internet to grow their business in Singapore, which means

But, there is a way by which we can stay ahead of our competitors and consequently gain more leads and sales. You may have guessed it right; we are talking about learning the best small business SEO tips and tricks. Google is a very sophisticated and powerful tool for small business. If you can gain a higher rank on Google's first page for the keywords which are relevant to your business, you can guarantee a steady flow of online visitor and sales.

 Now there are a plenty of things you can do to get the high ranking on Google, but the following SEO tips for small business owners in Singapore are certainly the most important ones

 1.      Start Blogging

As there is an old saying that you have heard earlier "Content Is The King". Indeed content plays an important role in every search engine marketing strategy. Google's algorithm is programmed in such a way that websites having unique good quality and relevant content gets more preference to get the high spot in the search results. Blogging is a great way to get useful content on your business website and there are plenty of things you can do with your blog.

The blog post also helps your business to establish as a local authority and they can be shared on various social media and social bookmarking platform, by which you will be getting valuable back-links from high authority websites.

2.      Google My Business

Google my business is another effective way to get the local customer. By creating a local business account on Google, your business can be shown on the "map" result of Google.com. If you are providing your services locally, Google My Business can be a good deal for your business entity. As the number of smart-phone increases day, you can get an influx of new customers from the few minutes needed to start a Google My Business profile.

 3.      Curate Meta Title and Description Carefully

By the creation of proper Meta title and description for the website, you can help Google to determine which search terms are relevant for web pages throughout your website.

 Like the title, the Meta description is not also visible on the page but does appear with your website in the search results. You may take your Meta title and description like an advertisement in the Google's search result page.

4.      Create Back-links

By creating back-links to your website from another authority websites can set you is your business as an authority in your domain, helping you to get high rankings in Google search results. In order to create quality back-links to your website create your account on various social-bookmarking, classified and local listing websites. Create a business page on Facebook, LinkedIn and also create a channel on YouTube according to your business niche. As you are about to start creating profiles on different websites, you must carefully list your business information exactly as it's listed on Google My Business. Doing this will have a significant impact on your SEO efforts.

 5.      Make Your Website Responsive –

 As the number of smart-phone user increases day, if your website doesn't open on smart-phones properly and quickly, you might be ended up losing your potential to your competitors. That is the reason why you should build a responsive website for your business entity and if you already build a website, make sure it should open quickly across all devices regardless of the screen size. As the Google has announced that the responsiveness of a website has an impact on the rankings, it has become essential for the business owners to build a responsive website for their business entity.

 6.      Ask Your Customer To Give Review

A positive review can do magic in your search engine marketing campaign which helps to get the higher rank on Google. Always ask your customers if they will post their reviews to your Google My Business Page and on any other listing website on which you have listed your website.

 You should create your business profile on as many of these business listing sites like Yelp, Foursquare and much more and also make sure all of your details like your name, address and your phone number on these websites match exactly with your Google My Listing profile. This will help you immensely on your local SEO campaign and also with positive reviews you can turn more prospects into paying clients for your business.

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