#simon rugg

Louis saw us all coming up with wacky theories about what the BMG announcement might mean and came to tell us what’s going on… wait no he just retweeted the same article from yesterday with the partnership wording! Haha, but in seriousness while I know not everyone agrees I think it’s pretty clear at this point that BMG is his new record label. The tweet he posted was captioned with another easily misconstrued statement, THANKS FOR THAT LOUIS, but I will repeat what I said yesterday, which is that by far the likeliest explanation of his announcing to a fandom that’s rabid for label news that he’s joined a label is that- it’s his new label! And all the evidence I see supports that. The post he retweeted said (in the words of Music Week) “After five One Direction albums and one solo LP with Sony Music and Syco, now Louis Tomlinson is officially an independent artist with BMG”. Some believe this means he’s NOT signed to BMG but is putting out his own album and simply using them as a distro; I personally would say it seems pretty clear at this point that that simply refers to the fact that BMG are, as a label that isn’t one of the Big Four, considered an independent label, making Louis, as someone on their roster, an indie artist- like the tweet said. If he’d gone rogue and started his own label there would be articles everywhere about it and that article would have talked about it (instead headlines read “Louis Tomlinson Signs Record Deal With BMG”), plus we have plenty of quotes that would be frankly odd if he weren’t signed to BMG, such as the vice president of A&R at BMG UK, saying "We are delighted to welcome Louis to BMG. He is already busy working on new music, and we are excited to join him on the next phase of his extraordinary career,” a BMG sales manager saying “BMG will have the new album” and referring to the fact that they’ll do promo for it (in a DM conversation that actually appears to be real, unlike SOME going around today), and Charlie Lightening posting “Congrats @louist91 on the new deal with BMG UK excited for LT2, gonna smash it lad”.

More to the point-- why do people want so badly to think he ISN’T signed with BMG? This is GREAT NEWS!! They’re an indie (what everyone has wanted for Louis forever), and they were founded specifically to give artists more control than the majors (after splitting off from Sony; they were more or less founded as a direct push back against Sony’s business model), but they’re big enough to give him the support an artist of his size needs, which would be very hard for him to pull off running his own label-- I’d much rather see him putting his energy into writing songs, touring, making documentaries, and running his management company, rather than doing his own promo and wrangling with distro deals and shit. He should be signed to a label to do that work for him! And BMG seems like an awesome choice! But the weird ideas out there just continue right on-- not just people saying he’s not on a label, but also others, who don’t think him being on a label completely unconnected to Sony will be able to prevent Sony from dropping a piano on Louis’ head like the moustache twirling masterminds they are er sabotaging BMG somehow (the whole point of them being an indie is that this shouldn’t be an issue?), and such amazing takes as “louis has signed to a queer label” (evidence? “we just know that they are queer”; an actual dialogue from tiktok), are unlikely to be affected by any number of facts, as are the twitter folks getting excited about him ‘unfollowing’ accounts he never followed to begin with (Syco etc).

Anyway Louis, on a roll of giving us what we want today, also gave us a VIDEO with his HAT OFF! I don’t even care that it’s a silly ad (for samsung), or that he trimmed his luscious locks a little, it’s Louis! Talking and stuff!! Showing off his still wonderfully long hair all pushed up and back! Gorgeous, amazing, perfect… and yes I am ignoring the slides and socks thank you very much, though I will mention that they are literally exactly the same as Harry’s slides and socks. He also followed BMG, one of his (no doubt many) NFT trading profiles was found (@LT282828, LMAO), and new shows are being added as the tour dates finalize (though ticketmaster showing a Harry date for the same day/place as one of them was a glitch, we don’t have Harry’s updated dates yet)

And speaking of Harry! MP filming was indoors today, so Harry was only seen walking to his car, but he showed up at the Brits!!! In an amazing geometric patterned (or, uh, “macro framed sequence print” I GUESS) brown and tan suit (that clashed just HORRIFICALLY with the neon pastel Brits décor and his award, I fucking love that) and a cute lil handbag and sneakers to accept his AWARD for Best British Single!! (For Watermelon Sugar oddly, but hey a wins a win). CONGRATULATIONS baby and WOW great to see him! He popped in with pal Tomo Campbell, last seen by us when they drove to Italy together last summer. He thanked “my fans, for being so generous to me, always, and everyone in my life who has my back, thank you so much I love you.” Question, did he make the choice to swap out the pink and yellow award he was handed onstage for the blue and green version he had later? Either way, lol. Lots more people will have nice things to say about him now with this high profile win, but even before that people were gushing about him-- Joshua Bassett came out as queer by calling Harry hot (”I guess this is me coming out”), we got Billy Porter on the Brits pre show carpet saying, “I am seeing change! You know Harry Styles on the cover of Vogue Magazine that is change. You’re welcome!” and someone from his recording studio telling us he “was very nice wasn’t he, he brought doughnuts for the assistants and gave everyone a lift home. He came into reception and offered to make everybody a cup of tea,” awww Harry! Lift home from Harry, that’s my new meeting-one-of-the-boys goal.

HELLO OMG WHAT

tweets by Felix Howard, A&R Director at BMG Records London, and Simon Rugg, Senior Digital Streaming/Playlists for BMG UK, at AFHF 30/8/21