july 26: this is the weirdly amazing view from my local IKEA. things i detest about marketing:
the way ikea looks in all-caps here, but the day ikea buys into lapslock is armageddon.
Superstore (my local Loblaws, it’s interesting that they’re named different things across the country but maybe it’s just what Loblaws took over?) advertising unpeeled yet separate garlic 🧄 cloves as “naturally imperfect.” Sorry, is that not just the summary of all natural things, and who even has an image of perfect garlic cloves? And why would someone buy unpeeled garlic cloves when you can buy peeled garlic cloves, or better yet some naturally packaged-in-delicate-paper garlic?
and the worst of ALL: the Grand Big Mac (TM).
Please! I don’t even want to know what they’re calling it in French or if it’s just a Matcha Green Tea thing in French.
this was a rant but something related to the book i’m reading coming soon (tomorrow?!)
and second shot tomorrow :))
- m
