Keyword research identifies famous words and phrases people use to search for information online. It is essential to search engine optimization (SEO) as it helps businesses understand the language their target audience uses and create content that aligns with their interests and needs. By conducting thorough keyword research, companies can optimize their website and content to rank higher in search engine results pages (SERPs), drive more organic traffic, and improve their online visibility. This blog will discuss how to conduct keyword research effectively to enhance your SEO efforts and attract more qualified leads to your website.

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