#self pub

It's important to be transparent about this process. So many indie authors don't want to talk about their failures because it's uncomfy, and I get it. Yeah, it does suck to admit that you have failed and then expose your failures to other people. No one wants to feel bad about their efforts, especially something so personal like writing. Still, I think it can help anyway.

Can I give you actionable advice? No. I can't. I cannot give you a secret code to marketing success because I don't even know it.

BUT. I can tell you what I did wrong so you can figure out what to do right. (Then maybe tell me about it pls.)

Thinking being a good writer = book success

I am a good writer. Not the best writer on the entire planet, but more competent than your average squadron of monkeys armed with obsolete machinery. I could take at least 1,000 non-human primates in a writing fight - I'm sure of it.

However, this does not translate to immediate, life-changing results when self-publishing and marketing.

See, the unfortunate thing is that people actually have to know that your book exists, and they have to be tempted into purchasing it before they can see your remarkable writing skills.

This means that you need to have a good cover, an intriguing blurb and ... worst of all ... a marketing strategy.

Awful. But true.

Book writing and book marketing are two completely different skills. One of them is fun! And one of them makes me want to throw myself into a lake! But alas, if I want to enjoy some sort of compensation for the Fun Part, I have to do the Bad Part.

Being mad that I didn't get insta-results

I assumed that I would get my money back from my initial investment pretty quickly. After all, I wrote a very nice book. But I still have not broken even on 9 Years Yearning, and I will likely not do so until the third part of the Eirenic Verses series hits.

Actually, I may never break even at all. And I'm not even performing that poorly for a self-published author as of now.

The average self-published, digital-only book (like mine) sells only 250 copies during its entire lifetime, which can be literal decades. 250!! That's abysmal. Many self-published books sell ZERO copies. Ever.

That makes me feel a little better about saying that from June to October 2024, my first book has sold only 32 copies. That's about 12% of the expected lifetime sales in four months.

But 32 books is not, by any means, a best seller.

Though I will tell you a secret: some authors who make best seller lists actually buy their own books to artificially boost the numbers. Donald Trump did that actually! There are entire book laundering firms, like ResultSource, that are pay to play. And the NYT best seller list is heavily biased toward people with internal connections. So you can't even trust those best seller lists very much, and you shouldn't feel bad if you're only getting a handful of sales.

Regardless of whether other people lie their way to the top, the cold hard truth is that if I want to repay myself for my efforts on 9 Years Yearning, I need to sell about 1,500 copies (plus, oh, 20 extra for taxation).

That's a pretty scary number. 1,500 people have to like my book?! I don't even know that many people!

It's okay, though. My next book, Pride Before a Fall, will have a faster return on investment because it's priced a little higher at $2.99. So, for the second book, I only need to sell about 180 copies to break even. That is also because I didn't make as many dumb money mistakes, which I'll discuss in a later installment.

Very few self-published books gain instant attention and fame; many self-pubbed authors give up on advertising themselves at all because they didn't get a lot of success at first. But I'm not going to be deterred now that I realize I have to put the marketing work in.

It's up to you whether you're willing to keep grinding if you don't get immediate results.

Being lazy about learning marketing

I am still struggling with this, to be honest.

Look, I don't like marketing. The time I spend learning about marketing could be spent on something that does not make me want to tear my eyes out of their sockets. I could go rock climbing! I could watch a video on caving deaths! I could pet my dog!

So I've set a goal for myself that I just have to do one thing related to marketing a week. That could be creating visuals, reading other peoples' experiences, watching videos on it, taking courses, and so on.

It is not a lot of time spent per week, yes; perhaps about two hours. But it's about all I can stomach because it's just so boring and confusing to me.

After my first bitter disappointment, I have learned that it's okay to take a longer, more methodical approach, especially because The Eirenic Verses is a ten-part series. If I stay consistent, it will inevitably start to gain traction over time.

Ignoring the marketing potential in my friend group

I didn't really talk about my book with anyone but my family before publishing it. Didn't tell my friends, didn't post much about it on social media.

Instead, I dropped it like a dead squirrel on Facebook's feet a few days after it actually released. Thank god I didn't do the horrible Millennial "so ... I did a thing" bullshit, but I was almost too blithe about it.

I just don't want to feel like I'm bragging or making people feel obligated to purchase a copy. Which is kind of dumb of me, because people I know IRL have been super enthusiastic! I'm not even joking.

One of my newest friends purchased a copy directly in front of me and told their friends about it, so I got multiple sales just by mentioning it once. Old friends I've barely talked to in years reached out to tell me how much they loved my book and that they're so excited for me.

I learned that as long as I am not insufferable about it, most people are excited to hear that they are friends with a ~published author~. I've spent so long being immersed in Writing World that I kind of forget that to non-writers, publishing (even self-pub) is a big deal.

So I am learning to be more comfortable with talking about being an author as long as I don't act like I'm super special for clicking some keys.

Not celebrating my successes

This seems like a strange problem to have, but I can't be the only one who just kinda goes "meh" about their own achievements. Whether that's from poor self-esteem or Daddy Issues, idk, but I didn't really do anything when I released 9 Years Yearning. Didn't even get myself a cake.

I think this rubbed off on the people around me; after all, humans tend to follow one another's lead. Since I didn't treat it like a big deal at first, no one else did either. And this, of course, led to zero marketing juice because if even the author herself isn't pumped about the book, it must suck, right?

It doesn't suck. Again, I just suck at marketing myself.

So I'm forcing myself to be more enthusiastic about my next book, and to tell more people about it. I'm even getting a Bannain tattoo to celebrate the release.

Look at this stupid little idiot! I'm going to have him inked on me forever and ever <3

Given that I've gotten some decent pre-orders already (again, because I actually tried to fucking market this time), I think this more enthusiastic approach is going to serve me well.

The Thing I Did Right: Viewing my fiction writing as a money sink

Alright, so the one thing I have done correctly, which is that I did not make the fatal error of quitting my day job. I knew that my fiction writing was not going to be paying the bills any time soon. Instead, I view my job as a way to fund my Blorbo Factory.

It's not fatalistic to recognize that the odds are stacked against you as a self-pubbed author. It's realistic. You can either be delusionally confident that you will succeed, or you can be desperately demotivated and never bother.

Or you can be in the middle, see the risks, and decide that there is a deeper motivation than just making money that powers you.

Releasing the pressure of success actually makes it easier to succeed. If you are not hinging all your financial hopes and dreams on your books, then you don't see it as a loss to buy a nice book cover, pay for a good beta reader, and so on. You see it as an investment in your happiness and self-fulfillment, just like you spend money to go to the gym or buy a yourself an ice cream.

And, most importantly, you won't spend more money than you can afford to lose.

So many authors go into massive amounts of debt to fund their books and then are horrified to find that they make nothing back. A lot fall for vanity press scams and spend thousands only to have to do the same damn things I have to do as a self-pubbed author. And sometimes they never even see their book in print at all.

This could have been avoided if they had recognized that, just like when going to the casino, you shouldn't put yourself into debt in hopes of a big payday.

Anyway, now that I've told you about my marketing failures so you can avoid them, maybe you'll consider buying my book, 9 Years Yearning, which is very good despite my terrible marketing skills. It's got horses and cute boys!

And when you're done with that (it only takes about 2 hours to read, btw), be sure to pre-order the next book, Pride Before a Fall, which is arriving January 1, 2025!

Oh, and please don't forget to leave a review. Very important stuff.

I've been dodging calls from Amazon HQ who warn me that if I don't get more reviews, they'll place my children in a mushroomifier, whatever that means.