#search term

Hakusana ja avainsana. Kuulostavat korviimme toistensa synonyymeiltä, vaikka eivät täysin sitä ole. Englanniksi ne ovat search term tai key word, ja ne tarkoittavat kaikki sanoja, joilla me ihmiset teemme hakuja hakukoneista. 

Mietitään yritysten näkökulmasta asiaa. Kukapa ei haluaisi tulla helposti nähdyksi Googlessa. Optimoidessa sivustoja, katsotaan millä hakusanoilla ihmiset etsivät etsimäänsä hakukoneista. Tätä tietoa käytetään hyödyksi sivuston sisältöä luodessa. Erilaisilla hakusana-analyysien avulla tunnistetaan ne avainsanat, joita käyttämällä sivuilla on mahdollisuus käyttää hakusanoja, jotka ovat korkealla hakukoneen hakutuloksissa.

Ovatko siis hakusana ja avainsana sama asia?

Eivät ole. Avainsanat ovat erittäin tärkeitä ja suosittuja hakusanoja tai niiden yhdistelmiä. Hakusana on sana tai sanajoukko, jonka asiakas syöttää esimerkiksi hakukone Googleen. Avainsana on myös sana tai sanajoukko, mutta jonka Google mainostajat luovat tietylle ryhmälle kohdistaakseen mainoksen asiakkaille. Eli hakusanasta tai hakusanayhdistelmästä voidaan saada avainsana. Avainsana on jo käytetty ja suosittu hakusana, joka on todistetusti saanut paljon hakumääriä. 

Mutta mikä on sitten yritykselle hyvä hakusana, ja onko sen etsimiseen jonkinlaisia työkaluja?

Markkinoilla on monia hakukoneoptimoinnin tueksi olevia ilmaisia työkaluja, joita voidaan käyttää hyödyksi oikeaa hakusanaa etsiessä. Esitän teille 3 mielestäni kätevintä ja ilmaista työkalua, joista voi monelle olla apua.

1.      Googlen avainsanojen suunnittelija

Tämän työkalun avulla pystyt selvittämään kuinka monta hakua tietyllä hakusanalla tehdään kuukaudessa. Tämän avulla voit myös etsiä uusia kiinnostavaan hakusanaan liittyviä suosittuja hakusanoja. Voit kerätä erilaisia hakusanaideoita hakukoneessa hyvin menestyvien sivuilta.

2.      Google trends

Tämä työkalu sopii erinomaisesti kahden tai useamman hakusanan vertailuun. Tämä ei taas näytä tarkkoja hakumääriä, mutta tämän avulla saat esimerkiksi selville miltä maantieteelliseltä alueelta haut tulevat, mitkä hakusanat ovat suosituimpia ja miten eri hakusanojen suosio on kehittynyt pitkällä aikavälillä. 

3.      Keywordtool.io

Tämä työkalu auttaa sinua etsimään erityisesti hakusanayhdistelmiä. Kun syötät työkaluun jonkin hakusanan, se antaa listan sanaan liittyviä hakusanayhdistelmiä. Esimerkiksi jos syötetään sana ”tietokone”, niin työkalu ehdottaisi hakusanayhdistelmiä kuten ”tietokone näyttö” tai ”tietokone hinta”. 

Alla on vielä havainnollistava kuva hakusanan ja avainsanan eroavaisuuksista.

Kiitos kun luit postaukseni, palataan ensi viikolla taas!

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