#seachange

Brand Identity for Mama Mexa by Seachange

Mama Mexa is a brand new pop-up taqueria, serving up delicious healthy fast food that celebrates family, friends and fun.

Strategically Seachange wanted to create a solution that embodied the spirit of Mexican culture, but avoided the obvious ‘Mexican pastiche’ that typifies most Mexican canteens because they all seem to look the same.

Looking into Mexican history, they discovered the importance of Mexico’s flora and fauna which is home to many of the world's most exotic blooms. In Mexican culture, flowers and flower arranging are steeped in symbolism, rituals, myths and celebration from ancient times to present. Home gardens, markets, shrines and altars come alive with an abundance of colourful bouquets.

Sechange took inspiration from this, and created a totally bespoke and overly flamboyant wordmark, which evokes a sense of floral bloom, bursting at the seams. Each letter comprises a set of varying width petals, giving it an eccentric energy.

"Get ready, America, for more Democrat temper tantrums, more street demonstrations and rampant destruction (with no arrests), and more attempts by both elected Democrats and RINOs to sabotage President-Elect Trump at every turn…"

ORIGINAL CONTENT: https://www.undergroundusa.com/p/let-me-count-the-ways

Dear Anon,

This has been in my inbox for a century or so, partly because I am a terrible tumblrite (apologies) and partly because I didn't quite know what to do with this ask. To be perfectly honest, I don't have a top 5, let alone a top 10, of these sorts of instances. This is perhaps because I have a sadistic talent for choosing ships that never come good or perhaps this is because TV writers suck and they don't know when/how to write good resolution and healthy adult relationship.

I have literally had one ship (ONE!!) in all my days of shipping that came good. It was in a little Australian show called "Seachange" that ended PERFECTLY with Max and Laura finally finding love after both had had terrible heartbreak. This is them:

This show and ship ending the way it did was VERY important to me because it arrived right after s3 of "Ballykissangel" in which my fave character was literally (this is not a joke) electrocuted to death mere seconds after receiving a declaration of love from the man she loved. People are still recovering from the trauma inflicted by this "resolution".

For me, "Seachange" came along and initially I was really invested in Laura and Dan but then Dan LEFT and I was heartbroken! It was a real surprise when I found myself even more captivated by the second pairing this show set up. Ever since, it has stood in my mind as an example of ship done right. So of course, they had to reboot the show recently and break Laura and Max up. (I didn't watch).

My point is, the reason I can't invest too much in the idiocy of SVU/OC and the reason I was so quick to give up on "Ted Lasso" after the stupid "twist" with Rebecca's love life is just that I'm a jaded shipper who has been through this toooooo maaaaaany times. I'm looking for shows that just do better, do different. But look, I won't deny that there is fun in URST, there is. So in the spirit of your question, I will share my top 8 being totally in love and ALMOST admitting it or ALMOST getting away with admitting it before disaster strikes. (I don’t think it will come as a surprise to anyone that Keeley Hawes features heavily on this list)...

1. Peter x Assumpta (Ballykissangel)

2. Gene x Alex (Ashes to Ashes)

3. David x Julia (Bodyguard)

4. Louisa x Spiros (The Durrells)

5. Phil x Melinda (AGENTS OF S.H.I.E.L.D.)

6. Jack x Liz (30 Rock)

7. Jaime x Brienne (Game of Thrones)

8. Mulder x Scully (The X Files)

Some (dis)honerable Mentions:

Cal admitting to his daughter that he loves Gillian in the final seconds of the s3 finale...only for the show to be cancelled (Lie to Me)

Tim & Daisy getting together and having a baby.....in a retrospective documentary (Spaced)

Kate getting shot in the head before she & Gibbs got anywhere close to a relationship (NCIS)

Ten and Donna are more of a friend-ship for me but we all know how that ended... (Doctor Who)

Castle and Beckett getting together was handled really well....until the show got super sappy and began to suck (Castle)

Think x Seachange - Self Promo.

New brand, new look, same attitude. To celebrate our shiny new website we created a special promo pack, for a special few. Showcasing our new look & feel all encased in one of our very own boxheads.

We fu*king love cardboard.

Brand, website, art direction: Seachange Studio

Boxhead studio photography: Toaki Okano