#samuelljackson

Visual Toons! - Snake on a Plane

Samuel L. Jackson is back with adidas Originals, leading the search for a new generation of Superstars. Along the way, he connects with cultural forces including JENNIE, Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden and Tyshawn Jones, each shaping the moment in their own way.

Originally created for basketball and later embraced by streetwear pioneers, the adidas Originals Superstar has evolved into a true original icon. It represents self expression, style and authenticity that moves effortlessly across eras. This season, Samuel L. Jackson returns to the spotlight, setting out to find his Superstars and encountering a dynamic cast of global talent who define culture today.

Narrated by Samuel L. Jackson, the campaign brings together a cross generational lineup of influential figures. Global music star JENNIE, style leader Kendall Jenner, football sensation Lamine Yamal, boundary pushing artist Baby Keem, NBA standout James Harden, skateboarding icon Tyshawn Jones and rising pop talent Olivia Dean each step into the frame, united by the Superstar silhouette.

If the previous chapter was about setting time, this one leaves it behind. The story follows Jackson as he moves through a hotel where time does not exist. Inside this surreal space, he meets a cast of cultural icons, all wearing the Superstar. The setting becomes a metaphor for the shoe’s lasting influence and the individuals who wear it, creatives who shape culture without being limited by the clock.

Directed by visionary photographer and filmmaker Thibaut Grevet, the campaign unfolds inside the cinematic world of Hotel Superstar. As Jackson searches for his Superstars, the camera trails him through endless corridors and into distinct rooms that reveal each icon’s world. Every space highlights their individuality, creativity and enduring impact.

“The campaign celebrates the next era of the Superstar through both timeless design and cultural relevance,” said Annie Barrett, Vice President of Marketing at adidas Originals. “Superstars never go away. They are timeless and iconic. This season, we continue to show the relevance of this sneaker across music, fashion, sport and art. The new campaign pushes the bounds of reality with unexpected twists.” Reimagined while staying true to its DNA, the Superstar remains a global symbol of authenticity and influence.

For Spring 2026, adidas Originals refreshes the Superstar aesthetic with subtle updates in tone and texture across apparel. The collection delivers a clean, modern finish that blends nostalgic athletic style with contemporary tailoring. Classic black and white is energized with bold red accents.

The men’s collection features relaxed fit tracksuits with red, black and white color blocking and the signature 3 Stripes. Tyshawn denim shorts underscore the brand’s growing focus on denim, alongside tees and jacquard jerseys in neutral tones.

The women’s collection rethinks the track jacket, centering on the Superstar Tracktop. Worn by Kendall Jenner in the Equipment Blocking Red Jacket, the piece also appears in softly structured faux leather and crochet, blurring the line between sport and street style.

Rolling out globally this season, the Spring 2026 Superstar campaign will be supported by a fully integrated plan featuring global content, coordinated brand activations and immersive in person experiences.

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This video explores the classic Los Angeles realty of actor Samuel L. Jackson through his realty interests, as his houses embody his preference for a timeless look as opposed to flashy designs. For example, at some point, he and his wife owned a English Tudor-style mansion located in Encino, featuring a gated driveway, pool, tennis court, as well as a guest house, exhibiting a traditional design preference as well as functional space. Later, they resided in a grand mansion located in Beverly Hills with nine spacious bedrooms, a garden, a pool, a spa, as well as city views above, sought after for its classic design as well as comfort

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