Every single actor under GMMTV immediately jumping on Twitter to publicly support Samruay after the announcement about his βparentsβ pairing ending is fascinating to watch. From a PR standpoint? Itβs kind of brilliant.
Samruay is a completely innocent third party in all of this. When a pairing ends, fandoms almost always split into camps trying to assign blame. Someone gets villainized. But Samruay? Heβs a stuffed sloth. A neutral party. A perfect, unproblematic βvictim.β Supporting him is emotionally safe territory.
And because Samruay as a brand belongs to both actors equally, posting about him becomes a low-risk way to show support for bothβwithout looking like youβre choosing sides or subtly backing one over the other. Itβs harmless. Itβs strategic.
On top of that, it works as a distraction: everyone gets cute sloth content. Something soft and comforting to fill the awkward silence.
I mean, itβs not like these professional actors can hop on their feed and just start making posts crying over the βbreakupβ (although Joong might tbh) β especially when Winny and Satang havenβt made their own statements.
But in interacting with the mascot, they can still show acknowledgment and support.
Neutrality, timeline management, and support all wrapped up in one mascot.
Itβs kind of genius.
