Where all the AI moralists mysteriously disappear
You know what I keep wondering?
Where do all the “AI MUST DIE”, “AI IS THEFT”, “BAN THE MACHINES” voices go when AI isn’t threatening their personal sense of specialness?
Because I don’t see them protesting the AI that:
— analyses your running mechanics and shaves minutes off your marathon time (hello, Runalyze, Strava, Garmin Coach), — wakes you up during the optimal sleep phase (Sleep Cycle, Oura Ring), — fixes your shaky holiday videos (Google Photos, iPhone stabilisation), — removes noise from your low-light photos, — translates your messages on the fly (DeepL, iOS Live Translate), — blocks spam before you even see it (Gmail’s ML filters), — recommends your music with unnerving accuracy (Spotify Discover Weekly), — navigates your commute based on real-time predictions (Google Maps, Citymapper), — monitors your heart rate, stress, recovery, and even your breathing patterns (Oura, Apple Watch, Fitbit).
Strange, isn’t it?
There, AI is “helpful”. “Neutral”. “Just a tool”. “Technology improving life”.
No crying about “stealing income from human running coaches”. No mourning the “death of authentic photography”. No dramatic essays about how “sleep tracking demeans people who learned to wake up naturally”.
But the moment AI touches their tiny, fragile corner of identity — the one labelled “my creativity makes me special” — suddenly it becomes:
“Exploitation.” “Theft.” “Soulless.” “Unethical.” “The end of the living world.”
It’s almost poetic how selective the outrage is.
Not about the environment. Not about server water usage. Not about labour. Not about ethics.
Just about their territory.
Their ego.
Their fear that the thing they believed made them untouchable… might not be the force field they hoped for.
And the funniest part? They’re already surrounded by AI every day — guided by it, protected by it, corrected by it, enhanced by it — and they don’t even notice.
AI is fine, apparently. Until it draws.
Then suddenly it becomes a crisis of civilisation.
