As the first in a series of features on beauty brands that give back, we take a look at the Seattle-born barbershop, Rudy’s.
We’ve been partnered with Rudy’s for a long time and couldn’t be more pleased by the launch of their newest hair products (the 1-2-3 Showering System), in which they pledge -- for every product sold in the first 90 days, they will donate a week’s worth of the same product to a shelter that serves LGBT youth.
Says CEO Brendon Lynch, “In our work with various LGBTQ organizations, we were made aware that with our products and services we could make an impact for an extremely at-risk segment of this population, homeless youth,” says Lynch. "It Gets Better Projects charity organization was a natural partner given their scale and our previous partnerships with them.”
Homelessness affects LGBT youth disproportionately, with almost 40% of all homeless youth identifying as LGBT -- and access to personal care can have a big impact on one’s ability to get back on their feet.
