#rover 75

🚘 Rover CCV (Coupé Concept Vehicle) - one of the most overlooked British concept cars of the 1980s.

🕰️ Debuted in 1986 at the Turin Motor Show, the CCV was Austin Rover Group’s vision of a modern, aerodynamic executive coupé under the Rover marque.

🎨 A clean, forward-looking two-door design: flush surfaces, restrained glazing, integrated bumpers, turbine-style wheels, and a minimalist yet futuristic interior. Designed by Roy Axe, it echoed themes later seen in the MG EX-E and anticipated the 1990s Rover design language.

🌬️ With a drag coefficient of just 0.27, the CCV emphasized efficiency and refinement over brute force - very much in line with late-80s European thinking.

⚙️ Based on Rover 800 mechanicals, the CCV effectively previewed a coupé variant that wouldn’t reach production until 1991 - by then in a far more conservative form.

❌ The CCV never entered production. Corporate restructuring, financial pressure, and shifting priorities inside Austin Rover quietly ended the project.

💡 In hindsight, the Rover CCV feels like a missed opportunity: a sophisticated, understated British alternative to contemporary German coupés - elegant, intelligent, and ahead of its time.

🇬🇧 The Rover 75, produced from 1998 to 2005, embodied British elegance and refinement, with its sleek design and luxurious interiors. Lauded globally, it symbolized automotive excellence.

👑 Named in tribute to the esteemed Rover P4 series, the illustrious 75 was favored by royalty and luminaries like Grace Kelly and King Hussein of Jordan. These cars are very much part of British culture and became known as the 'Auntie' Rovers.

🔔 Unveiled in 1949 at the renowned Earls Court Motor Show, the Rover 75 revolutionized automotive aesthetics with its modern styling and innovative features.

⚙️ Beyond its aesthetics, the Rover 75 boasted impressive performance, reaching a top speed of 83.5 mph and accelerating from 0–60 mph in just 21.6 seconds.

Rover 75