The "GEORGE" Effect

How It Started: Best Dressed Rosy Cheeks Cherub

"The 'George' printed jumper that the young Prince wore for the family's Mother's Day portrait has been highly sought after. The jumper was given to him by his grandfather, Prince Charles, who had it created for his grandson in machine-made cashmere, favoured by Johnstons of Elgin, a family-run wool mill that holds the Royal Warrant for Prince Charles." (2013)

"Prince George's bathrobe has gone viral after he was seen wearing it during President Obama's visit in London. And if you want to get your hands on one of those robes, get in line. The company "My First Years" sold out of them in minutes. CBSN spoke with "My First Years" founder Daniel Price and marketing manager Nicole Rhodes about the publicity" (Apr 25, 2016)

How It's Going: Best Dressed Rosy Cheeks Servant Leader

Prince George became an official volunteer for Christmas at The Passages. He donned a GEORGE printed apron as he served alongside his father in the kitchen. (2025)

The George Effect! Here's how to get his style on the high street Baby Prince George's outfits are selling out all over the world | Daily Mail Online