#rolling loud

Rolling Loud is the World’s Largest Hip-Hop Festival and the definitive global platform for hip-hop culture. Organizing festivals across four continents and nine countries, Rolling Loud unites the biggest artists and most passionate fans in the world while serving as a launchpad for buzzing and next-generation talent, actively shaping the future of hip-hop on a global scale.

Beyond the stage, Rolling Loud has grown into a global lifestyle brand at the intersection of music and fashion, driving culture through exclusive merch drops and high-impact collaborations with brands including Levi’s, Urban Outfitters, Crocs, BBC ICECREAM, Forever 21, Pelle Pelle, BB Simon and others. Worn by artists, embraced by fans, and recognized worldwide, Rolling Loud continues to set the standard for how hip-hop is discovered, experienced, and lived around the world.

The film follows a by-the-book dad trying way too hard to be a cool dad (Owen Wilson) who makes an ill-advised decision to sneak his 13-year-old son (Christian Convery) into Rolling Loud, headlined by Travis Scott. What starts as a bonding weekend instantly spirals out of control, when he loses his son in a sea of thousands.  Swept through mosh pits, backstage chaos, and a city of sound he links up with unhinged wildcards played by Matt Rife, Christine Ko and the raw, unpredictable energy of Sexyy Red, Ty Dolla $ign, and Ski Mask the Slump God. Every choice gets worse, every moment gets louder and there’s no easy way out.

Directed by Jeremy Garelick, the upcoming comedy stars Owen Wilson, Matt Rife, Christine Ko, Sexyy Red, Ski Mask The Slump God, Ty Dolla $ign, Henry Winkler, Christian Convery, Jolene, and Travis Scott, and hits theaters on October 2, 2026.

On Friday of the festival (5/8), Rolling Loud Co-Founder, Matt Zingler, and the film's director, Jeremy Garelick, surprised fans at the Loud Theater to premiere the first official teaser for Rolling Loud The Movie. The teaser exclusively aired across the three festival stages and in the Loud Theater throughout the weekend.

Now, we're so excited to launch the teaser for all to see! Rolling Loud The Movie hits theaters nationwide on Friday, October 2nd!

“Rolling Loud The Movie” teaser trailer revealed The worlds of hip-hop, comedy, and festival culture are officially colliding on the big screen. The highly anticipated first-look teaser for Rolling Loud The Movie has now been released, giving fans an early preview of what could become one of the wildest and most talked-about music-inspired films in recent memory. Inspired by the globally…