#rob janoff

Apple logo, 1977 by Rob Janoff

In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a cherry or another fruit.The colored stripes in the logo were to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt the more vivid colors improved people's emotional response.

Apple resurrects original six-color rainbow logo to celebrate diversity

[cfsp key=”adsense_336x280″]CUPERTINO, California — April 1, 2015 — Apple® today announced that the company will resurrect the original rainbow Apple logo ahead of Apple’s 40th anniversary of the company’s founding (April 1, 2016) and also as an affirmation that Apple, an American company, believes that America must be a land of opportunity for everyone, in a diverse rainbow of colors, religion,…

Original Apple logo signs, foam prototype of vertical Macintosh LC up for auction

[cfsp key="adsense_336x280"]“Two of the original rainbow apple signs that adorned Apple’s Cupertino (Calif.) headquarters are up for sale. Bonhams auction house expects the signs, which were removed from the company’s headquarters in 1997 and ‘given to a longtime Apple employee,’ will fetch $10,000 to $15,000,” Belinda Lanks reports for Businessweek. “Although the iconic symbol has long been…