The main thought ringing in my head at the three-quarter mark of Jenny Nicholson's Star Wars Hotel video is how badly Disney missed the mark on not targeting the demographic of LARPers, cosplayers, and RenFest nerds as opposed to... whoever the hell they were actually targeting, with that combination of experience and price point.
Like. Not to further out myself as a massive goddamn dork, but there was a span of nearly ten years where I was going to the Ohio RenFest at least once a season, every season. And even there, the years where I went in some form of costume and played along with the actors as opposed to wearing jeans and a t-shirt, my experience was so much richer. There was such a different level of banter and playfulness and entertainment when I actively leaned into the immersion. I had so much fun interacting with the shopkeeps and cast members as an elf or random Fantasy Medieval Maiden, because they saw the costume and on some level went, "You! You are One Of Us!" and matched that energy, and thus gave me the chance to match it in return.
(One year, early on, when my "costume" was a frilly blouse, leggings, boots, elf ears, and a hastily sewn cloak, I had a random older gentleman run up to our group, press a gold coin into my palms, kiss the back of my hand in a very respectful and courtly manner, and disappear into the crowd. No context, no further story or plot or interaction, but almost fifteen years later I still have that gold coin on a shelf of tchotchkes.)
Watching every time Jenny tried so desperately to lean into the Galactic StarCruiser/overall Star Wars experience, to actively engage with the story and the characters, only to be lowkey ignored or actively rebuffed or scorned, legitimately broke my heart a little. (The bit in the experience finale where she was like "it felt like we were supposed to respond somehow, but I didn't because it was embarrassing, which is its own form of Force torture" was simultaneously hilarious and extremely relatable and incredibly sad.) Setting aside the issues with the app and tech, let alone the refusal to address legitimate complaints until she took to Twitter, not even getting a hint of reciprocal interaction from the actors when your choices supposedly matter in your overall experience would be so incredibly disheartening.
Ohio RenFest tickets were about $20 when I started going in high school, plus whatever food and merchandise you wanted to buy. Nowadays, even with inflation, they're still only $35 for adult tickets, which gets you access to everything, and you can absolutely get a full day's experience out of that with only the additional cost for food and beverages. I cannot fathom spending six thousand fecking dollars for two days ("two dollars per person per minute" will live rent free in my head for a while) on what is supposedly an immersive experience, marketed as living out your Star Wars story, only to get the absolute bare minimum in return. It really feels like such an indicator of how modern-day Disney is willing to cut corners as much as possible while leaning on brand recognition, and especially on nostalgia, in order to milk every last red cent out of their customers, until they run out of both money and goodwill. And that is so, so incredibly sad.
