#red epic

Movie #33 of 2023: Navalny

Freightliner:

Our friends at the Atypic Craft agency commissioned us to help create 3 comedy web spots for their client, Freightliner Trucks, featuring a few of their prominent NASCAR athletes (a few names, even if your not an NASCAR aficionado, you probably have heard in passing: Dale Earnhardt Jr., Kyle Busch, and Kasey Kahne).

We worked with Atypic and Freightliner from the beginning to craft spots that were specific to each driver and their personalities. Our director, who is a mastermind of comedy and even dabbles in improv in his free time, was instrumental in getting the best performance.

We were presented with some difficult logistical challenges due to the driver’s schedules and some interesting technical quirks with their small co-talent (we don’t want to spoil the punch line, so you’ll have to watch for yourself). We filmed the spots over 3 days, in 3 separate locations, with only an hour allotted to each driver.  It was a hustle but we are very pleased with the results and hope you’ll laugh as much as we did. 

CLICK TO WATCH

#freightlinertrucks

CLIENT: Freightliner  Trucks

AGENCY: Atypic

PRODUCTION: La Storia Productions

CAST & CREW:

Agency Director: Luis Costales

Agency Coordinator: Megan Skelton

Producer: Molly McKinney

Director: Blake Edwards

Director of Photography: R.C. Walker

1st AC: Zach Whiteside

Gaffer: Travis VanSweden

Gaffer: Jim Cote

Grip: Kelly Rubottom

Audio: Geoff Walker

Audio: Kiernan McMahon

CAMERA: RED Dragon 6K

Halfway to Dreamland

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