#recordcoverart

We continue to delve into the detail of the creative process for some of The Best Art Vinyl 2023 shortlisted album artworks and today we take a look at this seemingly simple cover design for PJ Harvey’s tenth studio album that, in fact, couldn’t be less so. The final image is actually a result of months of preparation, awaiting perfect weather conditions and a combination of multiple photographs and techniques. We were lucky enough to get the whole story from artist Michelle Henning.

Henning’s background is in fine art, she started as a painter and installation artist. As well as being a Professor in Photography and Media in the School of the Arts at the University of Liverpool, Michelle works for PJ Harvey as art director/creative director, and as such is very much involved in decisions relating to many of the visual assets.

Michelle explained to us how the creative process starts and about her collaboration with PJ Harvey; “The way I approach the work is to listen to the music. Polly and I don’t discuss visual ideas at first, instead, she gives me everything to do with the album: recordings or demos, poems and lyrics, drawings and notes. I then immerse myself in it and try to get a feel for it and start working. I already had a way into it because I was familiar with her poetry book 'Orlam', which is connected to the album, and I had a strong sense of the world of the album. What matters most to me is trying to find a visual equivalent for the music, not to illustrate it or directly reference lyrics, but sense the atmosphere and convey that.”

Michelle elaborates, “In the case of ‘I Inside the Old Year Dying’, this album has a strange and interesting feel, on the one hand it’s about a twentieth century rural childhood, with references to Curly-Wurlys and Coca cola but also there are soldiers who appear from a much more ancient past, and there’s a strong presence of nature."

PJ Harvey, I Inside the Old Year Dying concept gatefold (Copyright © Michelle Henning, 2023) with photographs by Steve Gullick and drawings by Polly Harvey

"I started by thinking I would try to put wildlife cameras in a forest, not to capture animals but to get infra-red photos of trees. So I did that for a while but I wasn’t satisfied with the results. Then I started to paint forests, but that didn’t feel right either."

Early Forest concept ideas for PJ Harvey, I Inside the Old Year Dying (Copyright © Michelle Henning, 2023)

"I had a sudden realisation that I didn’t need a whole forest, I just needed one stick and such a simple single object would give it the feel of the classic album covers I admire. Now I realise an unconscious influence was Polly herself, because she had chosen to use drawings she had made of single twigs (“twiddicks”), to break up the sections in 'Orlam'."

Orlam by PJ Harvey

"I think the idea of giving the stick a shadow emerged from the process of finding twigs on the ground and photographing them — the shadows seemed to bring them to life and make something very ordinary suddenly seem almost animate."

Concept ideas for PJ Harvey, I Inside the Old Year Dying (Copyright © Michelle Henning, 2023)

"The back cover is a photograph of Polly by Steve Gullick, onto which I superimposed a scan of a tissue and plastic envelope, so it has a slightly battered, used look. I chose this photo because I loved the way her legs echoed the shape of the twig, and also how it could be cropped so that it seemed as if she was almost kicking the edge of the album away."

Front and back cover artwork for PJ Harvey, I Inside the Old Year Dying (Copyright © Michelle Henning, 2023)

Michelle has produced three album covers and a number of singles for PJ Harvey as well as several for other artists, including for John Parish, Mazgani and Dot Allison. She works with a wide variety of techniques; photography, clay models, printmaking, drawing in ink and watercolour and moves between analogue and digital, with a lot of work in Adobe Photoshop, creating very complex layered files.

Michelle Henning: PJ Harvey, Let England Shake (Island Records, 2011)

Michelle Henning: PJ Harvey, A Dog Called Money 7" Single

Centre label of Hope Six vinyl | PJ Harvey (Island Records 2016)

Expanding on her techniques for this current album cover artwork, Michelle tells us, “I photographed a lot of sticks in bright sunlight on different coloured and textured backgrounds. At a certain time in the afternoon the sun started to cast really interesting shadows. I remember Polly’s manager Sumit calling me and asking me when I would have something ready to show them, and I said I wouldn’t be ready until we had had more sunny weather. He was very patient with me but he must have wondered what on earth I was doing.”

She continues, “The stick that worked best, that I felt had the most mysterious shadow, I then rephotographed under plastic. The final image is a composite of about three or maybe more photographs of this twig, both under the plastic and not. The orange sticker is based on the sticker stuck on this piece of plastic — which was a large transparent folder in which my film photographs were returned to me. I liked the way it brought a pop of colour to the cover.”  

"In Photoshop, I changed the lighting on the plastic, added more layers of plastic lighting, superimposed Polly’s handwriting onto the sticker, and created the fake embossed text in the centre (which is a mixture of hand-painted ink drawing and a lot of digital editing)."

"The gatefold is a scan of a 1980s sticky photograph album complete with the blue lines of glue and the plastic layer, and the inner sleeve is based on photographs of red kitchen linoleum superimposed over photographs by Polly of a lamb and a forest. I did a rough layout for the body text and type, and then handed that over to Rob Crane of Rob Crane Design, who did a brilliant job of making the typography on the inside and back covers look elegant and balanced, and made all the files print-ready."

Inner gatefold for PJ Harvey, I Inside the Old Year Dying (Copyright © Michelle Henning, 2023) with typesetting by Rob Crane, and photographs by Steve Gullick gatefold pic

Michelle told us she looked at a lot of great album covers when creating this artwork and there are subtle references to some of them, both in the inner gatefold and the front cover. She says, "I love the idea that there are record cover geeks like myself who like to figure out the echoes of other designs, so I won’t say what they are!" (two iconic late 60s LP covers spring to our record cover geeky minds!)

Michelle Henning: PJ Harvey, I Inside the Old Year Dying concept (Copyright © Michelle Henning, 2023)