BIRD FLU IN MILK MADE RAW MILK SALES SKYROCKET AND I CAN’T EVEN
When wellness influencers decided a literal virus warning was great marketing
Y’all. Y’ALL. I need you to sit down for this one because the cognitive dissonance is WILD.
March 2024: Bird flu found in dairy cows
FDA: “Hey maybe don’t drink raw milk right now?”
Wellness influencers: “This is the perfect time to drink MORE raw milk!”
Everyone with a brain cell: “????????”
The Absolutely Bonkers Stats:
Raw milk sales from March 2024 to early 2025: UP 21-65%
Let me repeat that. During an active dairy disease outbreak, people bought MORE unpasteurized milk. It’s giving “eating tide pods during a laundry detergent shortage” energy.
The Influencer Industrial Complex:
Some actual things that happened:
Health influencer with massive following posts video encouraging feeding raw milk to INFANTS during the outbreak
Gwyneth Paltrow and other celebs had already been pushing raw milk as “natural”
Instagram wellness accounts: “The government warnings are just Big Dairy trying to control you!”
CDC: screaming into the void
The Science (for those who care):
What pasteurization does:
Heats milk to kill pathogens
Has saved literally millions of lives since the 1800s
What raw milk from infected cows contains:
EXTREMELY HIGH LEVELS OF LIVE BIRD FLU VIRUS
Also potentially: Salmonella, Listeria, E. coli (as a treat)
CDC doctor, probably dead inside at this point:
“I know there are advocates for [raw milk], but this is not the time to do it.”
The restraint. The professionalism. I could never.
A batch of raw milk in California literally tested positive for H5N1. Like, the actual virus. In milk. That people were going to drink.
California Dept of Health: “Please don’t drink this death milk”
Raw milk enthusiasts: “You can’t tell me what to do”
This is what happens when:
Distrust in institutions meets wellness culture
“Natural = better” ideology overrides basic safety
Social media algorithms reward contrarian hot takes
People think pasteurization is a conspiracy
No human cases linked to drinking contaminated raw milk… YET. But like, why are we playing viral roulette?
Remember: Louis Pasteur didn’t invent pasteurization for funsies. He did it because people were literally dying from milk.
Reblog if you believe in the radical act of not drinking virus soup 🥛🦠