Following a string of provocative actions by musician and designer Kanye West, German athletic goods company Adidas AG wants to sever its relationship with him. According to the source, Adidas may make the announcement as soon as Tuesday. The rapper, who now goes by the moniker Ye, is known for making contentious claims, including anti-Semitic social media posts recently. The business partnership with the fashion designer and rapper is being reviewed, Adidas stated on October 6.
The rapper's access to Twitter and Instagram was blocked the next weekend, and the social media sites claimed to have deleted his remarks after they were criticised for being anti-Semitic. According to CNBC, West, who has been working with Adidas since 2013, has openly criticised the company and its CEO, saying that they have been stealing his ideas. Ye ended his collaboration with clothing retailer Gap Inc. in September. Recently, he purchased Parler, the social media site favoured by American conservatives. Follow to see 408 posts.