#public-relations

We’ve all seen horrendous news reports of desperate parents leaping into a roiling ocean to save their drowning children — only to also drown. Most parents understand that thrumming visceral impulse to do anything, to pay any price, to help their children. Many Americans come from self-sacrificing parents or grandparents who undertook perilous voyages to come to this country, only to work and live in humiliating poverty so that their children could go to college and have the best life possible. But the recent scandal of celebrities like Felicity Huffman (who pled guilty and is facing 4-10 months in prison) and the super-wealthy bribing their kids’ entry into top colleges isn’t about helping their children have a better life — the privileged life they already have is pretty damn good — it’s more about parents purchasing the façade of having a perfect family, an attempt to prove to the world that they have not neglected their children in their own ambitious drive to be successful. College cheating is only one example of how some celebrities — whether in film, business, or politics — use their children as loveable props to enhance their brand and to justify consistently bad behavior.

This kind of public-relations parenting is especially obvious in many reality shows. When a parent has acted particularly heinously and underhandedly with other castmembers, the show likes to cut to a touching scene of the culprit playing with or cooking a meal for their precocious children to prove to the audience that they are actually good everyday people. Some interactions are truly touching and authentic, such as when The Real Housewives of Beverly Hills’ Kyle Richards’ family took her daughter across the country to college. But other parent/child interactions are as phony as the infamous video of Ted Cruz trying get his children to act loving toward him and failing. These intimate scenes lose a little sentimental luster when we realize the parents also have two nannies and a full-time cook. This doesn’t mean that these parents staging their children are bad parents, just bad people for using them in such a manipulative way.

While there seems to be a difference between reality shows and real-life wealthy politicians and business people, it isn’t as great as you might think. Reality show producers may edit shows to shape the narrative, but the cast then takes to social media to massage or amplify the message: Behold, I’m a great parent. This is no different than Kentucky Gov. Matt Bevin (R) defying his own state’s mandatory vaccination law by deliberately exposing his nine children to chicken pox, then going to the media to brag about it. His children became props in his political brand. It’s like car salespeople who decorate their office with multiple photos of their wholesome family at barbecues, at Little League and splashing happily in their pool so we will find them more trustworthy as they upsell us on undercoating and mag wheels. The indignant proclamation that “I would do anything for my children!” becomes less convincing when we realize there’s the unspoken caveat of “unless it affects my image.”

Being a good parent doesn’t excuse bad behavior. When a person lies, backstabs, spreads rumors and verbally or physically attacks those they call friends, that’s the real parenting lesson going on because now they are establishing role models for their children and, because millions are watching, for other children. And all the child-hugging and tearing up when discussing them and buying them expensive cars does not wash away the ground-in stench of Mom or Dad smirking while throwing public shade at a “friend.” They embrace the mantra of reality show villains, “It’s not enough that I succeed, all my friends must also fail.”

What makes being a parent so hard is it’s filled with inevitable mistakes and a long list of hindsight regrets. But if those mistakes and regrets are made in the best interest of the child rather than for the financial benefit of the parent, they are easier to accept. Some reality show parents are so obsessed with self-promotion that they parade their children like products on QVC. Oddly, the main feature they coo over is their children’s model-ready looks, not their intelligence. For them, educating their children is not a priority, a top-shelf diploma is. Most of the children being used are too young to judge the long-term damage to themselves and to their relationship with their parents. Kids generally love their parents no matter what they do, no matter how many millions they’ve embezzled, whose health care they’re trying to take away, whose reputations they’ve destroyed.

Parents who bribed their children’s admission into colleges and universities have not substantially improved the potential futures of those children (and they’ve robbed a more deserving person of theirs). It doesn’t matter whether their child attends Yale, USC or Stanford versus community college or a state college. The children already have money and, undoubtedly, those same parents will also influence the jobs those kids will eventually get, if any. They are buying a prestigious alma mater for themselves and their undeserving children — while teaching their children the invaluable lesson that the rich get whatever they want because they deserve it. Everyone else can suck it. Like Bob Dylan sang, “Money doesn’t talk, it swears.”

Some might think that it’s unfair to judge others’ parenting. But that’s kind of the point of a reality show: it’s basically like a sporting event in which the fans get to judge the players' choices. Should LeBron have passed that ball rather than taken the shot? Should Kershaw have walked the batter or tried to strike him out? On many reality shows, score is kept by how many apologies each player thinks they are owed by the other players with little insight into their own culpability. This lack of self-awareness of taking responsibility for corrupting their children under the guise of “loving” them is no different for those who bribe to get their children into a university.

They are promoting the ideals of entitlement to their children, that those who have deserve to have more. If people thrust their children into the spotlight as accessories, we in the bleachers can rightfully judge the parents’ choices. But sometimes the consequences of this kind of sporting event spills out into society and affects those not in the game: valuable college spots are taken away from deserving students, thereby affecting their entire futures; children are encouraged to forsake higher education in pursuit of physical glamour; children are exposed to potentially life-threatening diseases or become carriers to infect others. When that happens, the game has to change — or the players removed.

New Post has been published on https://cryptomoonity.com/how-is-your-online-reputation/

How is your Online Reputation?

How is your Online Reputation?

By Abi Buller

Online spaces can no longer be considered as static platforms. Consumers are more involved than ever with the brands they choose to associate with, so why not make them central to your strategic communications?

Engaging with the fluid nature of customer interaction, feedback, and opinion-led statements that populate social networks and online forums is paramount to achieving a favourable online brand reputation. Today’s clientele will often refer to customer reviews when making decisions, for everything from where to eat and what to buy, to how to live and who they want to be. By speaking their language and employing an open, honest, and transparent review process, brands are more likely to gain traction and, ultimately, a sense of trust from their customers. Particularly as 90% of consumers read online reviews before visiting a business, it’s clear that the importance of online discussion is overwhelmingly potent.

How Client Reviews Affect your Marketing Strategy/Product Branding

Much like the sentiment behind the idiom, ‘’all PR is good PR,’’ even a negative review can act as a catalyst to generate positive branding energy. This is, of course, dependent on the actions of the company. The reaction — never a retaliation — to a poor review, can contribute to an authentic and trustworthy brand message. When handled with consideration and careful thought, it can demonstrate to your customers (and soon-to-be customers) that your brand is sincere and dedicated to resolving issues in a manner that is both satisfactory to you as well as having your customer’s best interest at heart. As with any medium of content marketing, online reviews are a brand touchpoint which can alter your brand positioning and sit you comfortably next to or glaringly ahead of your competitors.

Engaging with Customers (Reviews) to Improve Relations

In any business, building a rapport with customers is key to the continued success of your brand. Some companies consider reputation management as being exclusively concerned with social media or public relations. However, the customer review is perhaps the most important component of brand-building strategy as, according to Forbes magazine, 90% of all people will read the online reviews before visiting a company.The review is proven to have a direct correlation with business and sales.

The scope and intent of customer reviews can seem unrelenting and untenable. Therefore, the goal is to identify your audience and their motives while retaining your own ideals and developing and maintaining a consistent tone of voice when dealing with consumers. Further, implementing a review platform that the user knows is authentic, transparent (displaying both positive and negative reviews side-by-side), and immutable will garner trust among your client base and imparts confidence to new users who are “shopping” for products or services. Along with media coverage and networking, establishing a methodology and etiquette for engaging customers in the review process should be considered as a solid part of your strategy when planting the roots of your company’s brand.

Engaging with Customers to Fix/Repair Relations

Brands have the ability to attract customers who are confidently in-tuned with a certain product or service as well as those who are bravely open to trying new and unfamiliar commodities. If the customer is new to your brand, they will use the reviews of others — good and bad — to make a decision about you.

A negative review should be seen as an opportunity to demonstrate your company’s integrity to both new and existing customers alike. The proper, professional dialogue with an unhappy customer to discover the source of the problem, followed with clear concise measures to address those issues through to a resolution, will win the loyalty of the once-unhappy customer and demonstrate to future customers that you are a brand with veracity, honesty, and savvy business practices.

When responding to reviews of any nature, it is important to remain friendly and approachable yet professional and knowledgeable. Being conscious of your consumer base also means ensuring that you’re not alienating your clients with the overuse of industry jargon that can make you seem technically unapproachable; it can also come across as pedantic or condescending. Hiding behind your sector’s lingo can lead to a sense of distrust if applied unawares.

When it comes to fixing or repairing problems, a general rule of thumb is to consider that the more complex a topic is, the more you’ll need to simplify it for the customer. If a product or service is highly technical, it often requires an acutely ‘human’ interaction — one which regains trust through a personal touch. There really is no singular approach to this so it can be useful to plot a range of scenarios, responses, and potential outcomes for your review process — in just the same way that you would strategise in other areas of your business planning.

Establishing Brand Principals Through the Review Process

When consistently implemented, a brand’s tone of voice, beliefs, and values will become apparent through your customer’s reviews. Whether your brand is primarily activist or openly brash and unashamedly colloquial, the specifics of your tone and nature of responses will build an image in the minds of your consumers, potential employees, and business collaborators.

Just like meeting somebody for the first time, first impressions are critical in online spaces. The reactions you elicit from an initial search can set you up for a positive client relationship or can deter them altogether. According to a Google Organic Study, 93% of searchers never go beyond the first page of search results; instead, using only the first 10 search results to form their impression. If the feedback and comments on Google’s SERP (search engine results page) are driven by negativity, it’s certainly time to consider how to tackle this issue.

A brand’s principals can also be apparent by the efficiency with which you interact with customers. Consider, for example, how valued you feel as a customer if you had an issue with your mobile phone and the manufacturer took a month to reply to your query. Customer satisfaction is extremely consequential to your overall online reputation and trustability.

A personal approach is also highly regarded and transcends all industries. Assuring your customers that their issue is of the highest importance and offering a thorough but honest response is usually your best port of call. Don’t make any promises you can’t keep, though, as it will only lead to a bout of further qualms.

How Revain’s Online Review Platform Can Help

While there is certainly not a one-track road to take when it comes to establishing effective online prestige, the threads that ring true from our analysis of reputation management is the need to be authentic, transparent, responsive, and accountable.

Through decentralisation of the blockchain technology, Revain’s online review platform is an obvious, integral solution to begin building a loyal client base. A space to collate well-reasoned and expert reviews, Revain ensures that a ‘trustless’ system is the impetus to achieving a catalogue of genuine and reflective customer reviews. With no central authority, an immutable-review culture thrives and ensures an authentic digital representation of your business. Using artificial intelligent (AI) to filter through overtly emotional tones and unwarranted spam and abuse, Revain reviews are also processed manually by the company’s in-house team before being entered into the blockchain. The company can reject a review for being frivolous or fabricated, but only after further evaluation from a manual moderation system. A company can only dispute a review if they believe it to be unconstructive, but even in this case, the essence of the review will remain eternally linked to the blockchain. To ensure that the company is not unfairly tipping the review scale into its favour, disagreements between companies and users are then passed into the court of highly reputable, decentralised users This leads to a warning system whereby the users have the power to ensure the company is removed from the system after a bout of four responses which are deemed to be illegitimate. Once the review is encrypted and published to the blockchain; it becomes impossible to edit or delete, ensuring the transparency necessary to provide customers with a complete, unbiased picture of the company. How’s that for a transparent approach to maintaining your reputation?

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How is your Online Reputation? was originally published in Revain on Medium, where people are continuing the conversation by highlighting and responding to this story.

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New Post has been published on https://cryptomoonity.com/featured-job-of-the-month-sr-pr-and-media-relations-strategist/

Featured Job of the Month: Sr PR and Media Relations Strategist

If you’ve got a passion for communications, working with journalists and promoting emerging, innovative technologies — look no further. We’re hiring a Senior Public Relations and Media Relations Strategist who will be a creative trailblazer that enhances the Bittrex brand and shapes communications initiatives, internally and externally.

We’re looking for someone with a deep understanding of the media landscape and the tools needed to evaluate brand perception and customer satisfaction. This is your chance to be a driving force for company announcements, story pitches, speaking engagements, sponsorships and participation. Be bold and brilliant. Don’t settle, take a leap, push past the ordinary and get out of the cookie-cutter work life, where you are just a number among hundreds or thousands of employees. At Bittrex, you are a valued thought-leader, helping to shape the future of the blockchain industry and driving the next decade of public relations in FinTech. You’ll be a core contributor at a company that’s in the forefront and leading the charge. Communications, creativity, attention to detail, superior writing skills, major media relations chops, and the ability to juggle several important projects are key to success in this role.

You’ll be working side-by-side with the sharpest minds in cybersecurity, technology, and law as we further advance the blockchain revolution around the world. Together, we’ll drive Bittrex to the next level, and you’ll be part of a culture that gets it. We work hard but we also enjoy it. Sound good? Keep reading and see if it’s a match made in communications heaven.

How do I know if I’m right for this job?

Do you enjoy being at the center of the action and achieving strong results?

You own communications — written or verbal, digital or traditional — you own it.

Are you a pro when it comes to pitching stories, building strong working relationships with journalists and writing materials that everyone wants to read?

You walk into a room and know everyone, and if you don’t, you cultivate relationships to get to know them.

Do you live, breathe and dream public relations and media coverage?

Are you ready to leave the big company mentality and structure?

Ready to make excellent decisions and judgement calls?

Do you enjoy prepping and staffing top executives for major media interviews?

Are you organized, detail-oriented, and not afraid to work hard in a fast-paced environment?

Do you have experience promoting innovative technologies or financial solutions?

What Perks are in it for me?

Be on the cutting edge of blockchain technology.

Very competitive benefits.

Premiums covered 100% for employees for medical, dental and vision insurance.

Generous paid leave policies.

Flexible time off policy, paid holidays and floating holidays.

Invest in your 401K with a company match.

We aren’t a cookie-cutter company.

See if you meet the qualifications and apply at:

https://bittrex.breezy.hr/p/ea0f9311ba12

Not interested in the Sr. PR and Media Relations Strategist job? Check out all the available positions at Bittrex here: https://bittrex.breezy.hr/

Bittrex is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Featured Job of the Month: Sr PR and Media Relations Strategist was originally published in BittrexExchange on Medium, where people are continuing the conversation by highlighting and responding to this story.

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