#public image

In recent days we have received multiple images and videos promoting events of sporting activities in which SH is involved.

I don't know to what extent he has a stylist telling him what to wear for these jobs, or if he decides for himself. Physically, he looks...okay. I don't think he's at his best, but stress, age (we're all getting older), and some rather surreal situations (we'll leave it at that) probably don't help.

First we received the photos and videos of the girls from the netball team. Well, the first thing that caught my attention was:

Why would someone who's going to film a sports ad, and therefore playing netball, wear all that jewelry? Have you seen any of the girls wearing it? No, right? If you take off your jacket to play, why not take off all the accessories you're wearing? It's not that hard, you just take them off and put them in your jacket pocket, and when you're done, if you feel naked without them, you can put them back on. I don't understand the outfit either. SH is supposed to be very sportif, and he's going to film an ad playing sports in tight jeans? We could use the excuse that he'd just finished filming other things (he did the DJ video the same day, or at least he's wearing the same clothes), but it's as simple as throwing sweatpants in a backpack. For God's sake, it was filmed in a sports complex with changing rooms.

The result, I don't know if it was the intention, but my impression is that he looks somewhat clumsy. I understand that catching and throwing a ball forcefully and quickly with all that jewelry on his fingers can be a bit difficult since it reduces his grip, but it's more than that. Considering that he always says he loves playing sports, I think team sports aren't his thing... and it shows.

What I'm trying to say with all this is the following: What image is he trying to project by wearing all that?

Is he trying to look younger? He doesn't look it.

More modern? Not really, it borders on tacky.

Sexier? No way. Being sexy is about attitude, not what you show or reveal. You can show a lot and not be sexy at all.

Attracting younger people to him? I don't think that's going to happen. The people who followed him from the beginning when he was younger were already older. Now he's older, and I don't think he's the prototype for 20- or 30-year-olds right now, with so many younger actors at the height of their careers.

Heterosexual? Sometimes, the opposite. In fact, he has a matching tattoo with Luke Evans, and all that jewelry, combined with the occasional effeminate gesture, creates the opposite effect.

Is it anxiety? Some people wear rings to touch them in public to minimize their anxiety. He's wearing more and more so, does that suggest that his anxiety levels have increased?

Has he discovered that this is his style? Then why does he look from the outside as if he's in costume? Why does he look like someone trying to squeeze into shoes that aren't his and therefore don't fit?

Many questions and no definitive answers, but the feeling is that there's a person he's not being, and therefore what he's showing us is an image for consumption. So every time he wants to sell us something else, he'll add more things, more accessories… where do we draw the line? (It sounds like a joke, that wasn't my intention. We all know where he draws the line.)

Then the rugby team kit photos appeared, and I noticed that the arthritis bracelet wasn't in them, and in some of the photos, the watch wasn't there either. Did they tell him to take it off? So, were they told to take off the bracelet from the beginning?

I didn't understand the outfit either. Are you going to take photos in a sports shirt and leave another one underneath? Didn't they give you one for yourself, so you had to wear it over the other and thus be able to return it?

Why wear boots for a sportswear campaign? Were these photos taken on the same day as the Borders Book Festival (where he was already wearing the infamous wristband), since the clothes are the same? Or has SH had to repeat his outfit so much in the last month due to a lack of options, since he left most of his clothes in his usual place of residence (London, despite how much he tries to promote that he lives in Scotland)?

Is it because they decided that you're SH impersonating Finn Russell and it should be obvious that you're not a player, so they left you with another set of clothes underneath? If so, I don't get it at all, to be honest.

I don't know if this is normal in these cases, but my feeling is that there are things that are not organized or taken care of in detail, and this matters when it comes to image.

Mental image in reflection (imagination is very powerful)...

First of all, I want to apologize to whoever is involved if he’s offended, which isn't my intention. So, SH, my apologies (although if you found out you probably wouldn't give a damn).

I know that developing upper body muscles like you have requires effort and constancy, but didn't you learn anything after so many years with stylists around you and a top model as a partner?🤷‍♀️. With those tight pants and the sleeveless top that visually widens your upper body....the image that came to my mind was:

And now following...... goats!!!!🐐

In December we get the fancy holiday package hard-sell: snowy New York imagery, a market stroll, and a girlfriend-shaped blur in amateur paparazzi pictures again. It’s festive, it’s strategic, and it expires on January 2nd. Nothing says serious actor like selling booze in the snow while someone you’re dating yells “take two” from behind an iPhone.

The tattoos remain both real, fake, symbolic, temporary, permanent, meaningful, meaningless and somehow still the thing on everyone’s mind. Cue today’s Instagram workout: biceps flex, hiking, and strategic framing. No tattoos were harmed, or confirmed, in the making of this himselfie.

Staying on the theme of fitness and self-discovery: Everest Base Camp has officially entered the Greatest Hits rotation. Some people peak in high school. Some people peak at base camp and never come down.

Meanwhile, parts of the fandom have reached the rare stage where they miss their former nemesis. Turns out chaos with structure was more entertaining than certainty without it.

Public Image Ltd.

Absolutely not.

Ladies, the answer to this is always NO. Under no circumstances should you do any of this. Doesn't matter if the face isn't in the photos. Please have some common sense and self-respect, and avoid such things.

Why: you can never 100% trust someone that they won't do something shady and compromise your privacy, your public image, reputation, possibly even your entire career and life path years down the line. Because yes, that's (still) the reality of today's age when it comes to women. Remember the Jennifer Lawrence stunt?

Trust no one, never take such photos, stay smart, and focus on your career, not hormonal boys that just want another addition to bookmark into their photo collection that they'll snicker and gloat over with their group of friends (and not only).

PS: Yes, assume that they do always share. And also assume that anything you put online has the potential to be permanently stored on the internet and distributed.

Stay safe darlings.