Banyan Group Unveils New Residential Brand: Bellaguna
The Brand’s First Project Is Bellaguna Lake Residences Lotus, Which Offers Contemporary Lakeside Condos at Iconic Laguna Phuket.
Banyan Group, a pioneer in purpose-driven hospitality and upscale branded residences is proud to announce the launch of Bellaguna, its newest residential brand.Â
Created to meet the lifestyle aspirations of modern global homeowners who seek a refined and purpose-driven, living experience, Bellaguna is a collection of premium residences designed for year-round living which are professionally managed by Banyan Group, but operated independently from hotel inventory. This provides residents with a private, flexible lifestyle which still allows them to experience the high quality living environments which Banyan Group is famous for.
“Bella” reflects the beauty of the residences and their surroundings, while “Laguna” celebrates the iconic Laguna Phuket – Southeast Asia’s leading integrated resort destination. Together, the name “Bellaguna” represents a brand where timeless elegance, tranquillity, and purposeful living are combined.
“Standalone premium residences have become a rapidly expanding part of our business, and it was important to create a dedicated identity for this segment,” said Stuart Reading, Managing Director of Banyan Group Residences. “Bellaguna marks a new chapter in our evolution – offering refined homes that answer the needs of today’s international lifestyles while maintaining the service standards Banyan Group is known for.”Â