Feb 3, 2020
Seeking a profit increase? Here's how Bartercard Aus uses trade dollars as part of their valuable customer loyalty scheme. See how Bartercard works here.
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Seeking a profit increase? Here's how Bartercard Aus uses trade dollars as part of their valuable customer loyalty scheme. See how Bartercard works here.
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Online Shopping Behaviour in the Digital Era
Online shopping has effectively increased over the years due to accessibility to information from digital technologies. As a result of this sequence e-commerce industry is producing a higher volume in sales and distribution. Based on the market research posted by blogger Jiafeng Li a prediction has been made that sales online will continue to increase in 2017, which will have a huge impact on retailers. Within the Business industry it is important that actionable insight is gained based on the behaviour of Marketers target audience. Statistical analysis was summarised and according to (Experian simmons) 65.7% of the population of online shoppers are within the demographic of 25-54 years old and majority are female at the percentage of 57.3%.
It is essential for Businesses to monitor what their consumers are purchasing and where they get their information. In reference to the written article purchase activity is mostly digital content, consumer electronics, flowers, gifts, computer hard wear and clothing & accessories. Online shoppers will always conduct research and ensure they are “informed” before spending their hard earned money. When marketing online search engines are most commonly used in the findings of researching online.
Social media is a contributing factor of purchasing online. It is a low investment that has a high outcome and an increase in growth.
Placement of Business Marketing material will have an impact as consumers will commonly only have the patience to click on the first two pages that appear from search engine results. Website design plays an important role by consumer productivity. Customer retention should be monitored for the success of promoting sales. The importance of being an internet retailer within the competitive marketing mix is ensuring research is conducted to know your target audience. Utilising the web’s analytical tools to your business’s advantage. Creating a marketing plan will assist the process of ensuring successful purchase rates. Marketers should organise social media platforms and keep up to date with changing advance technologies on the internet. Process of information and design is best for an in crease of profits and reaching your targeted demographic.