#primland

“Our guests look forward to enjoying Primland again. We’ve prepared with safety in mind to welcome them back to exciting experiences in the Virginia mountains,” said Steve Helms, Primland Vice President.

The following protocol has been implemented, a shared responsibility with Primland staff and guests, designed to comply with government and industry guidelines, to create a safe, enjoyable environment.

Lodge

Sanitizing stations are set up throughout the resort for guests’ use

Sanitizing Amenity Packet is presented to each guest upon arrival with mask, gloves and sanitizing spray or wipes

All employees are required to wear masks and gloves when social distancing cannot be maintained

Social distancing guidelines will be observed throughout the property, for staff and guests

Increased sanitizing procedures are in place for all areas of the resort

Guests to provide a pre-screening form

Temperature checks are available at request; infrared thermometers are located throughout the property

Valet service is temporarily suspended; self-parking is available in garage

Day cleaning will occur upon request

Remote controllers, telephones, switches in guest rooms are wrapped and changed / sanitized prior to arrival

Primland’s food and beverage options are operated according to the guidelines provided by Virginia Governor Ralph Northam

Primland Cares, an online auction program hosted on the RallyUp platform, will donate 100% of the proceeds to the employee relief fund https://go.rallyup.com/primlandcares

Bid for exceptional Primland experiences that will directly aid those who have worked tirelessly for others. From exclusive golf sessions with PGA TOUR Champions member Jay Haas, to spa days and romantic evenings, an array of unique options beckon. Check out the auction site to see them all and start bidding.

Bidding begins on April 15, 2020 at 5 pm EST, ending on April 22, 2020 at 5 pm EST. Auction items include private wine tasting, 12 rounds of golf on the top-rated Highland Course, mountain fly fishing experience, girlfriends’ spa getaway for four, 2-night luxury treehouse romance package, 5-night mountain home retreat, and many more.

In addition to the Primland Cares benefit auction, Primland is providing school lunches for the local community every Monday at Blue Ridge and Meadows of Dan elementary schools. “Most of our team comes from the local communities; we’ve always been committed to uplifting our area and its people,” said Steve Helms, Primland VP.

Primland also donated pheasants to its staff and the local community, including boxes with vegetables and items to cook with them. While providing support, Primland is following all recommended guidelines and procedures from the CDC and Governor Ralph Northam. “People need to know they are not forgotten; it’s important that we do as much as we can while doing it safely,” said Helms, a Patrick County High School graduate who was born and raised in Meadows of Dan.

The Readers' Choice Awards is one of the most important awards in the travel industry, celebrating the best places in the world, and opinions count. The prestigious award gives travelers the opportunity to elect their favorite hotels in the world.  To vote visit www.cnttraveler.com/rca/vote and select “Hotels and Resorts” category.  Now more than ever, good news for the travel industry is needed.

Primland appreciates the continued support of its guests. The luxurious resort hopes to re-open and welcome back guests on May 21, 2020.

The Readers' Choice Awards celebrate the best places on the planet – from far-flung wilderness retreats and close-to-home urban hotels to Mediterranean villa specialists and destination spas in Asia. Voting opened on April 1 and concludes in June. To vote and for more information, visit https://www.cntraveler.com/rca/vote

“Unbiased acclaim from travelers is the best kind of reinforcement that we’re doing things well, and we strive to ensure our guests are deeply inspired every time they stay with us,” said Steve Helms, Primland Vice President.

The Highland Course features immaculate conditions, stunning views, no surrounding development, and a masterful course layout by Englishman Donald Steel, whose design philosophy highlights nature and golf tradition. Flowing seamlessly and breathtakingly through the dramatic mountain landscape, the ingenious routing is rated No. 30 in Golf Digest’s biennial “America’s 100 Greatest Public Courses, 2019-2020.”

“It was the vision of Didier Primat to create a place of immense beauty that offers guests a return to simple human pleasures in an environment of refined authenticity and sensuality,” said Steve Helms, Primland Vice President. “Golf Digest recognizing these attributes is a gratifying testament to our founder’s vision.”

Golfers can book their preferred experience from a variety of options at Primland – instruction, individual rounds, group events, stay-and-play packages, even a bundle of 12 rounds for $2,100 that can be shared with other players through August 2020.

After-golf activities and amenities highlight the spectacular Primland property through fly fishing, shooting sporting clays, riding ATVs, mountain biking, yoga, archery, horseback riding, tomahawk throwing, guided hikes, tree climbing, and more.

For more information about Primland, visit Primland.com, or call 866.960.7746. ABOUT PRIMLAND Primland (Primland.com) resonates with people who immerse themselves in luxurious elegance whenever possible. Value Mother Nature’s masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing ATV trails. Feel child-like wonder while star gazing. Embrace treehouse lodging perches with panoramic views. Relish playing an award-winning golf course. Covet organic ingredients served tastefully in farm-to-table culinary dishes.