#powerbriefing

#IFAGPC19: #PowerBriefing by #GfK on home appliances and emerging trends. The consumer is the origin and center of the trend themes that drive the markets. Still, these needs translate differently per product group. Capturing the context of these trends and how they manifest in small and major domestic appliances helps a lot to judge future scenarios in an educated manner. Consumers are looking for rich and exciting experiences allowing sales of premium/high performance products. Coupling this with the expectations of fully connected customers leads to plentiful opportunities for retailers and manufacturers when delivering on these with innovations. Presenting was Norbert Herzog, Global Strategic Insights at GfK. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tGfK (at Punta Umbría, Spain) https://www.instagram.com/p/BwvseHagWaE/?utm_source=ig_tumblr_share&igshid=ob6k4bilqs6u

#IFAGPC19: #PowerBriefing by #GfK on how the consumer sets the bar for innovation. More than ever before, the consumer is in the driver’s seat and judges products uncompromisingly. In order to be successful, vendors of consumer electronics devices, smartphones and IT products have to adapt to the evolving consumer preferences. With every other consumer valuing experiences more than possessions, they expect their devices to excite them constantly. At the same time, consumers are looking for aspirational products to satisfy the need to express identity. They are willing to pay a premium price to pamper the “me”. Delivering on these challenging expectations is a promising opportunity for retailers and manufacturers. Presenting was Markus Kick, Global Strategic Insights at GfK. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tGfK (at Punta Umbría, Spain) https://www.instagram.com/p/BwvsQVnANlc/?utm_source=ig_tumblr_share&igshid=rx4wggc63d87

#IFAGPC19: #PowerBriefing by #GfK on smart homes. Millions of devices bought for our homes each year feature ‘smart’ functionality. While the ‘smart’ promise in general resonated well with consumers, the reality is a collection of isolated ‘smart’ devices in our homes. As the ‘first movers’ wave is tailing off, the industry is looking for ways to renew the demand and take the smart home to the next phase. Consumers are prepared to pay a premium for solutions that are simplifying their lives and catering for their needs. Well-crafted individual solutions within a common ecosystem possess a tangible opportunity to cross the chasm. Presenting was Igor Richter, Global Strategic Insights at GfK. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tGfK (at Punta Umbría, Spain) https://www.instagram.com/p/Bwvr7XogcLn/?utm_source=ig_tumblr_share&igshid=nh6u6o7qry6h

#IFAGPC19: #PowerBriefing by #IHSMarkIt on "How to delight consumers in a connected world". IHS Markit offered expert insights, focused market-trend analysis and timely supply chain information to help brands build competitive positions in technology. Presenting was Maria Rua Aguete, Executive Director for TV Media at IHS Markit. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tIHS (at Punta Umbría, Spain) https://www.instagram.com/p/BwvroZ2gc29/?utm_source=ig_tumblr_share&igshid=17pasztu81o8n

#IFAGPC19: #PowerBriefing by #GfK on the global market trends for TCG. A tremendous variety of products with high innovation rates provide the consumer with a rich choice of products. The worldwide analysis covered the key trends and the possible implications for the future, including products from the overall TCG markets such as Consumer Electronics, Smart Phones, IT products and Major and Small Home Appliances. Presenting was Friedemann Stöckle, Vice President Global POS Support at GfK. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tGfk (at Punta Umbría, Spain) https://www.instagram.com/p/BwvrZKhAi9o/?utm_source=ig_tumblr_share&igshid=2v2reh6kr8xi

#IFAGPC19: #PowerBriefing by #Hisense #Gorenje on sponsorship for Euro 2020. The company’s sponsorship of the Euro 2020 championship will feature both Hisense and Gorenje brands, running across the company’s TV, refrigerators, freezers, washing machines, smart phones, tablets, air conditioning and SDA product categories. The sponsorship also includes the brand logos on the score boards at all matches and Hisense will be the exclusive supplier of display technology in stadia throughout the tournament. Also presented was the new Hisense U9 ULED Premium TV series, which will be launched at IFA in September. Presenting was Julian Lietzau, Marketing Director, Gorenje DACH. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tHisense #t4tGorenje @gorenje_global (at Punta Umbría, Spain) https://www.instagram.com/p/BwvrH8yAkJy/?utm_source=ig_tumblr_share&igshid=5ewfffmilc1l

#IFAGPC19: #PowerBriefing by #Safera on its smart cooking sensor. The company is launching the Safera Sense, the “First Complete Smart Cooking Sensor”. Safera Sense recognises various cooking events and sets timers automatically, monitors air quality and tells you when it’s time to ventilate, and alarms if the stove has been accidentally left on. Presenting was Erkka Suvikumpu, CEO, Safera. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tSafera (at Punta Umbría, Spain) https://www.instagram.com/p/Bwvq0brABW6/?utm_source=ig_tumblr_share&igshid=1mfdagofv6oet

#IFAGPC19: #PowerBriefing by #Metz Blue on going global. Following the successful launch of the new global brand METZ blue in Germany, India, Hong Kong, as well as large parts of Eastern and Southern Europe, Metz Blue presented the future roadmap for its global brand strategy. Presenting was Dr. Norbert Kotzbauer, CEO of Metz Consumer Electronics. #tech4tea #IFA #ifaGPC #ifaGPC19 #t4tIFA #t4tIFAgpc #t4tIFAgpc2019 #t4tPowerBriefings19 #t4tMetz (at Punta Umbría, Spain) https://www.instagram.com/p/BwvqkQrgZta/?utm_source=ig_tumblr_share&igshid=1dcbsdulsihgl