#portfoliodevelopment

Looking to start your portfolio? Want to prep yourself before applying to Art School?

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Covering foundational art skills to help you feel confident applying to your dream art school ✨

Informational Pages

Cover Page: For the cover page I wanted to keep it interesting but simple so I just added the visual aspects that I made along with a halftone pattern to match my portrait. 

Introduction Page: In my introduction page, a lot of the writing is introducing my personality and interests. I also added some of the visual assets I made around my portrait. 

Portfolio Project Layout

Portfolio Asset Inspiration

Portrait Editing

Festi String Branding String doesn’t have to be boring! Why not elevate your fashion sense with it? Festi String is a multi-purpose string accessory brand that is targeted towards fashion-forward individuals that attend events such as festivals, concerts and raves or individuals that want to spice up their everyday style. It can be used to jazz up any outfit and express your individual style. There are limitless ways to wear it: braided into your hair, as jewellery, to lace up your shoes, as a belt, or to secure keys or a wallet. It currently comes in three different styles, tie dye, glitter, and glow in the dark.

Festi String Packaging Festi String’s compact, portable and sturdy packaging makes it easy to carry it to concerts and events, making on the go style a reality! It’s unique shape and bright colours it will surely turn heads and with its reusable sticker seal, you can rep the Festi String brand wherever you are.

Festi String Design Process During this design process I was fortunate enough to collaborate with a group of my peers to come up with the concept. The core ideas that we wanted to communicate were: fun, playful, individuality and customizability. I think that we achieved this with the wacky mascots and bright colour palette. To develop our initial idea further, I grunged up the mascots and took the brand identity more into an alternative style. The newly found roughness of these mascots really shows how hard they party while also adding some spunk and flare to the brand identity.

WOAP Wellington On A Plate aka WOAP is an annual culture and food festival that takes pace in the Wellington region. Hundreds of restaurants and food businesses participate and showcase what the city has to offer.

Nunito Type Specimen Nunito is a balanced sans serif typeface super family, with two versions: The project began with Nunito, created by Vernon Adams in 2011 as a rounded sans serif for display typography. In 2017, Jacques Le Bailly extended it adding seven more weights, italics, and an accompanying regular non-rounded terminal version, Nunito Sans.

BLAD – Creative Archive, Aotearoa Design Directory This Book Layout and Design (BLAD) project is a collection of some of Aotearoa’s top design firms and companies. It showcases work and information that would be relevant to young designers that want to get a feel of the industry.

Illustration Design As an illustratior, I like to incorporate drawing and illustration into my design process as much as possible. When drawing for graphic design, I am aware of the constraints that come with printing and web scaling, so I like to draw with the intention of communication.