It was a while ago back on Twitter, but thank you for pointing out how much better generic toaster pastries are than Pop Tarts. I grabbed the brown sugar ones from Price Chopper and the difference in quality is insane.
For those of you out there who don't know what this is a reference to, I mean these fellas:
I usually find them at Dollar Tree, and on the back of the box they proudly proclaim to predate Poptarts as "the original pop-up pastry."
They are, ostensibly, just Poptarts, but the notable thing, at least the last time I had them, is they have two to three times as much filling as a Poptart. Regular, name-brand Poptarts suck, in my opinion. They are 90% crust and 10% filling. But not these things, these things have plenty. I generally get blueberry, partially because my Dollar Tree only usually stocks blueberry and strawberry, and I'm not much of a strawberry guy.
I've tried Walmart's store brand Poptarts and I don't like them, personally. The filling on those ended up way too gummy. Like biting into a Poptart full of old dried out sandwich jelly. But these Toast'em guys? Whenever I'm in the area I always make a point to swing into Dollar Tree and pick up a few boxes. And it goes without saying, but not only do you get more filling, they're like a third of the price of a box of real Poptarts.











