Target Launches Digital Design Tool for Designing Dorm Rooms
Target is helping first-time college students furnish their dorm rooms with an online platform that plots out a decorated room using a variety of the 400 products in the systemās catalog. Which is based on the studentsā Facebook likes and interests, color palettes of their Instagram photos, and a quiz.Ā
Target is hoping the promotion will appeal to digitally plugged-in millennials who have grown up saturated with social media, by curating the images they like, and helping them with seeing a completed room ahead of purchasing the products in store. The back-to-school season is typically second only to the holidays as its customersā biggest spending spree of the year.
Target is evolving college back to school shopping, which has traditionally been rooted in store planning and shopping, to be online first prior to purchasing the products in store.
This approach of providing personalized content is showing how brands are working to stay relevant with their target and offering a customizable utility, with a clear purchase opportunity, as a way to move them down the purchase funnel.
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