#pharmacy access

I conducted User Tests for the Pharmacy Access project. The tests followed the following structure, with of course, room for improvisation. 

I tested users, both men and women between the ages of 16-22 who live in Tulare County. I was trying to get honest and direct observations of the users experience navigating the final app prototype as well as thoughts and concerns. 

Questions

What is your name?

What is your age? 

Where do you live?

What do you think this website is for?

How do you like the design overall? 

Tasks

1. Find a Teen friendly Pharmacy in Dinuba

2. Have you been to this pharmacy?

3. How would you rate it? Show me. 

4. Can you show me how you would find directions to this pharmacy? 

5. How would you rate that experience on a scale of 1 - 5: one being terrible and five being excellent? 

Key Findings

Overall the users liked the design look and feel. It is eye catching while still feeling clean. They thought it was an app for rating pharmacies. 

Task 1.

All the users used the landing page map to navigate to the pharmacy. No one used top navigation.  

The mobile user had trouble navigating the map on her phone. She was not sure if the icon would head to the pharmacy directly or take her to a pop up window. 

Task 2.

Users had all been to the pharmacy in Dinuba. They both had positive experiences there. 

Task 3

Users rated the pharmacy between four and five stars out of five and both found it easy to rate them

The mobile user noted that the pop up window star rating was easy to use. 

Task 4

Finding directions to the pharmacy was intuitive: both users clicked on the embedded map. However on the mobile phone, the map opened Google Maps in a new window with only latitude and longitude listed. 

Task 5

The web app experience on the laptop was rated at a 5. 

The app experience on a mobile phone was rated at a 4. 

Here are the brainstorming notes from the Pharmacy Access Focus Group. We worked on gathering ideas for content types in each of the sections of the mobile app. I made some paper prototypes of the Mobile site and the user experience and took down their critiques and suggestions. 

I had each participant take a different color sticky note set and write down their ideas, questions, and concerns on the notes. One idea per note. As we went though the different topics they places their notes on the paper, then we discussed what they had posted. That served as a structure for the brainstorming and a way to capture their ideas in writing.