#peetscoffee

5.16.22

Prefer to make coffee at home, so it’s to their own taste.

Can intimately discuss coffee and bean origin with the local barista.

Would rather skip a morning coffee than have a cup of instant.

Prefer coffees from specific coffee-growing regions.

Order something that’s not on the menu.

Hand-brew coffee using a method other than a traditional drip coffee maker.

Can immediately identify a coffee that isn’t freshly roasted or brewed.

Local barista knows their order on sight, before they place it.

Know the taste profiles of different roasts.

Have multiple blends of coffee in their home.

Create their own blends by mixing coffee beans.

Attend coffee tastings (“coffee cuppings”) and/or conventions.

Buy coffee beans from a specialty coffee shop (not the grocery store).

Time of day affects coffee order.

Travel with their own brewing equipment.

Travel with their own coffee beans.

Roast their own coffee beans at home.

Have a coffee subscription.

Organic coffee is important to them.