#ona12

Journalists tweeted 34,505 times with the hashtag #ona12 — or 25 tweets for every 1,400 people at ONA, The Huffington Post’s Craig Kanalley writes today.

Before the tweets disappear, Kanalley used TwimeMachine — a free site that allows you to easily read and search your old tweets — to archive some of them.

He grabbed tweets from 30 Twitter users, who accounted for 7 percent of all #ona12 tweets.

Session: Design is How it Works Presenter: Dave Wright, NPR

Design Problems:

Ads stagnate the design.

Nav has too many choices.

User experience isn’t up to par

Design thinking can help:

Context

Research (talk to people about what they want.)

Empathy (user-centered)

Synthesis to insights

Five ways you can improve design

Experience is everywhere, craft an experience that can add value Get your house in order - silos that don’t talk to each other don’t work. Traditional baggage: Distribution (manage risk) vs. Content (telling stories). Instead, have overlap - Technologists, Product Shepherds & User Experience. Good experience thrives in organizations where design is respected. Evaluate & Iterate: If you’re not agile, you’re doing it wrong. (Small, Multidisciplinary, Empowered, Accountable)

Example: Planet Money: Audio first proposition. Paper prototype, scanned into tappable prototype.

Solving the right problems (Journalists are pre-wired for success: Ask Questions, challenge the status-quo, readers are fickle.) You’re probably focused on the wrong ideas (weaponize metrics, use Twitter + surveys and Facebook to ask questions from your audience Understand how things work. We say “build” for a reason. Have a common language and understand how each other think. Handing a psd file to someone and saying make this doesn’t make you a web designer.

Holy Crap, we’re working in the future. (Image from “Minority Report”.)