#omichannel

Data from Statista shows that AI for the supply chain solution market has resulted in better #inventorymanagement, #smartmanufacturing, dynamic logistic systems, and real-time delivery controls, which has led to its widescale adoption.

A recent study conducted by McKinsey & Company says that implementing AI in logistics and supply chain management has led to significant improvements. This demonstrates the potential of artificial intelligence in supply chain management to revolutionize the industry and its importance in the modern business landscape.

Explore the potential and future-proof your operations with NextGen Invent Corporation. Scan the QR code and embark on the journey towards a seamlessly efficient supply chain!

Amazon’s physical store and its link to web data

A news report on NPR (http://www.npr.org/2017/08/15/540076527/be-more-than-a-bookstore-a-brick-and-mortar-shop-s-key-to-success)describes an Amazon store in New York City that sells books but uses data captured on the webstore to suggest related books, offer Amazon prime discounts etc. The physical store thus serves as an extension to the web store and uses web data to enhance the in store…

Where are the Omnichannel Metrics?

Consumers are choosing and driving their own experience and purchase.

Increasingly, retailers should be able to answer the following business questions:

1. How many consumers search your business on their mobile device?

2. How many mobile searches ultimately result in sales for your stores/online?

3. How many customers search your online website from within your stores?

4. What percent purchase online and collect in-store or at a locker?

5. What percent of customers purchase at a store but choose to have it delivered?

6. How many more customers purchase with free or one-day delivery?

7. Are omnichannel customers more or less profitable? By how much?

The “store” has evolved to become a shopping point, a point of customer experience, and a distribution point. To be able to strategically leverage the omnichannel consumer experience to profitably grow sales, retailers need to know much more than the percent of final tickets sold online versus in stores.

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