I've been thinking about potential pick-up of Our Flag Means Death by another streamer, and how it all might be tying in with the current BBC release, and I have some thoughts about what might be happening and what we can do to give the show the best chance of being picked up.
I think it's important to start by saying that all the whisperings that I heard over the past few months (including from some people who work at/with the BBC) pointed firmly towards a scheduled March release for Our Flag Means Death on the BBC. Needless to say, this means I was extremely surprised when they suddenly announced it was dropping at the beginning of February. I think it's also clear from everything I've seen that the BBC's marketing/social media plan for the release was not ready for February (there was no trailer, which was odd), which, again, really supports the idea that the show was initially schedule for a March release, not a February release.
I firmly believe the release was brought forward. The question is: why? Is it because they saw how much noise and press the show (and our campaign) was getting, and decided to try and capitalise on it? Or is there something else going on?
On top of that, we now have specific questions about Our Flag Means Death appearing on YouGov UK, including asking whether respondents would watch another series. This doesn't just happen. The charity I work for has commissioned YouGov polling (including some very recently) which I have been tangentially involved with, and so I know that this sort of polling is not easy work, and it's not cheap. Someone has put time AND money into commissioning this polling. This is significant. Someone is not only watching, but they are specifically watching the UK response to the show, and putting questions to the UK audience about it.
I have strong suspicions that a streamer (or several streamers) are interested in picking up the show, and are using the UK release as a live case study (Apple, Amazon and Netflix also have a presence in the UK, so we are a big target audience for them in a way we never were for Max). This could account for both the potential bringing forward of the BBC release (they didn't want to wait until March), and the YouGov polling that's going on (bear in mind, the YouGov questions were specifically as part of a wider survey about streaming services).
And this isn't just a passing interest: working with the BBC to bring forward the release, and investing time and money into YouGov polling? That's a strong interest. That's so interested they've already invested something into it.
Of course, I don't know anything for certain, so take everything with a pinch of salt (it's just a theory...a gay pirates theory...), but I think it's something to consider as a strong possibility.
So what does this mean for us?
It means we need to keep streaming on iPlayer. Watch it as many times as you can. Share it with your friends and family. If you're outside the UK, get yourself a VPN and join the party. Watch the live broadcasts on Monday nights (if you have iPlayer, you can stream the live broadcast - this is what I do because I don't have a TV). Keep tweeting about it (add the #OurFlagBBC hashtag to the existing hashtags we're using). Tag and email the UK media (including TV guides and radio shows) and ask them to talk about the show/our campaign. If you're tagging/emailing Apple, Amazon or Netflix, make sure you mention you're from the UK (and tag their UK specific social media accounts).
According to Parrot Analytics, the demand in the UK for the show is rising - let's keep adding to that!
You can also sign up to YouGov and rate the show (more instructions in the quote retweets of the tweet I linked to earlier), and keep answering questions about TV shows and streaming (and marking Our Flag Means Death as one of your interests) as a way to try and get them to give you the specific questions about the show (these start as a question about streaming and streaming services, which then turn into questions about OFMD, so if you get a survey like that, take it!).
It's also worth considering that if there's any validity to this, then there's a possibility that they might be waiting until after the show has finished airing in the UK (the finale is airing on 25th March) to crunch all the numbers together. This means that if we don't hear anything in the next few weeks, do not despair! We need to buckle in for a long fight, and to keep pushing the show and making noise over the next few weeks and months, especially around the BBC release.
This show is worth the fight. Let's get our damned men back!
