#offline stores

Microsoft announced the closure of offline stores

Microsoft will close all its physical stores and move trading online. This is reported on the website of the American Corporation on June 26.

“Members of the company’s retail team will continue to serve customers from Microsoft’s corporate offices and remotely provide sales, training and support,” the statement said.

According to Microsoft Vice President David porter, the company’s sales…

Bombay Shaving Company appoints Deepak Gupta as its CBO – ET Retail

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New Delhi : Bombay Shaving Company, a men’s skincare brand has appointed Deepak Gupta, a former Colgate-Palmolive employee, as its chief business officer for offline and head of operations, the company said in a statement.

“Bombay Shaving Company is an inspiring brand which is both under-penetrated and under-served. There is a huge potential to innovate and build a new-age brand like…

Bombay Shaving Company appoints Deepak Gupta as its CBO – ET Retail

[ad_1]

New Delhi : Bombay Shaving Company, a men’s skincare brand has appointed Deepak Gupta, a former Colgate-Palmolive employee, as its chief business officer for offline and head of operations, the company said in a statement.

“Bombay Shaving Company is an inspiring brand which is both under-penetrated and under-served. There is a huge potential to innovate and build a new-age brand like…

LimeRoad bolsters senior leadership team

LimeRoad, India’s largest independent fashion platform recently announced its entry into offline stores and continues to execute its aggressive talent plans for 2019.  The firm has made 2 high profile appointments – Ragini Singh as Vice President for Community & Creative, and Adesh Kumar as Director Engineering effective August 2019.

Ragini Singh joins LimeRoad from Cosmopolitan, Better Homes &…

Each and every year we hear about the increase in online sales, as e-commerce continues to grow, chances of your business death will grow.

How many of you agree with this, in a couple of years online outlets will snatch the offline store business, if not paid attention? This might not seem you true at this point, however, there is certainty of this event in coming years.

Ignoring this could be detrimental to the long term health of your business. We find buyers fascinated by the quality and quantity of a commodity. What if the same product is being sold on online stores and influence buyers behaviour.

This could turn into reality, if not paid heed. To overcome this hurdle here are a couple of hacks which will help you to compete with online stores business menace.

 Guarantee On Purchase

Online retailers offer product replacement on every purchase. Even customers are more prone to buy products from those stores which offer replacement and warranty.

supermarkets, reliance stores and other bigger marts are quite smart in dealing with replacement and complaint redressal.

The retail industry is so challenging it demands certain changes over time to compete for the neck to neck.  

Payment Gateways

Offering numerous payment options actually trigger buyer behaviour. Today more than 60% population have switched to e-payment methods thus make sure to adopt all the possible payment methods.

properly functioning and equipped Pos or other e-payment methods are the best ways to attract an on-going shopper.

Price Comparison Software

Be ready to offer a price comparison app, which a shopper can access anytime. This will make aware the shopper of all the latest deals that are being offered by your store.

Presence on Price Comparison Sites

Before every purchase, a buyer tends to compare the price at multiple times. And when products prices are not available on-site situation can be worst for you, therefore make sure to list your product prices.

Now think if your probable customer finds the prices suitable, then you can have a win-win situation.

Presence on social media

Social media can be a game-changer for your business. Today more than 3.48 billion people use social media, so it's clear by statistical data that in order to grow your business put some effort on social media.

Highlighting your products on social media will definitely give a boost to your offline grocery shop.

Train your salesperson

If your grocery products are outsourced then make sure to employ trained salesperson. This practice will help you to reach your products and services at a wider level with much more influence.

An expressive and skilful salesperson is better in managing a post-sale relationship, which is actually needed to gain customers’ trust when it comes to the retail Industry.

This approach will prove to break the supply chain of large retailers, who are offering e-commerce convenience to their customers.

Offer Better Deals

Offering a better deal could be a double-edged sword, this will drive more traffic to your store. To lure the buyer's retail giants & e-commerce usually offers attractive offers, like free shipping, exclusive offers and many more.

Contrary to pool the people at your store, try to offer the best deals, which will distract price-conscious shoppers at your store.

Summing Up

Hrithik Roshan’s HRX to open first offline store in Bengaluru

Bollywood actor Hrithik Roshan’s fashion brand HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai, according to a Fashion United report.

Currently, it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is also looking to add new categories such as eyewear, innerwear, and wearables. The company is also exploring…