#ninapusch

Corporate Design for Prima e.V., an association that brings people and their different strengths together. The association develops new and modern ideas, aimed to sustainably influence the success of social and cultural themes, and promotes positive change in how they are publicly perceived.

The intention to let a common whole bloom from diversity is visually reflected in the logo. The lettering “PRIMA e.V” is fabricated with various forms. The single pieces can be individually recombined allowing many new variations to be composed, into an illustration, a pattern, or a word.