#nikead

The hit Nike took in the stock market, the boycotts, or the burning of their gear won't make the pain that this Nike ad inflicts any less bitter.

There have been many scathing critiques of Nike's abhorrent new ad campaign, however, one of the most heart wrenching came from the widow of American Sniper Chris Kyle, Taya Kyle.  Read Taya Kyle's Open Letter To Nike about "True Sacrifice'

VIDEO: Nike's New Ad Asks A Question Arab Women Know All Too Well: What Will They Say About You? 

It’s a real question that women in the Arab world hear all the time -- and is one of the barriers that hold women back in society, says Nida Ahmad, a Pakistani researcher who studies Muslim women in sports. 

It extends beyond athletics, says Mona Eltahawy, an Egyptian-American activist and the author of Headscarves And Hymens, a book about feminism in the Middle East. 

"What will people say about you if you come home at 1 a.m.? If you're seen without a hijab? Dressed in a short skirt?" she says. "[The question is] used to curb studies or professions women can engage in."