As we start 2024, we are being hit with an onslaught of βNew Year, New Youβ themed messaging that suggests our best self is just around the bend. Whether it is advertisements selling us weight loss programs, coaches touting productivity hacks, or influencers hawking βhealthβ tonics, the message is the sameβour current self isnβt enough. ββββββββ
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As consumers have become savvy to the fact that diets donβt work, diet companies have tried to obscure their messaging, claiming to be βanti-dietβ or βmindful eatingβ despite promoting plans that involve calorie counting, food restriction, and a focus on weight loss. ββββββββ
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Donβt be fooled, if it looks like a diet, sounds like a diet, and tastes like a diet, most likely it is a diet (hint: promises of weight loss are usually a clear giveaway something is a diet). And we all deserve so much more than a lifetime trying to shrink our bodies over and over again. Hereβs to 2024 being a year we leave dieting behind and embrace our fullest most authentic selves ππ₯³ππͺ©ββββββββ