Here's How to get a 50% facebook reach VS the usual 5-10%
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Here's How to get a 50% facebook reach VS the usual 5-10%
Hereâs how to get a 50% Facebook Reach vs the Usual 5-10%
by Lawrence on November 15, 2017 in Blog
Thereâs a free and open source software â called OBS Studio or Open Broadcaster Software â that can do remarkable things for your business.
You can live stream from your desktop to YouTube. Youâll rank better than standard YouTube uploads, plus youâll experience a better quality than Hangouts on Air
You can record your videos for later playback
You can do live webinars (think of the cost savings here!)
You can do live broadcasts with Facebook, getting a much stronger reach than traditional methods
You can stream pre-recorded videos to Facebook and YouTube
For a Facebook Live Post, the number of page likes is your total possible audience for a live post.
Multiply that by 25%, and thatâs generally going to be your total reach when doing a live post, versus the standard 5-10% for a text and or image post.
Then, you click the âBoost Postâ button, and you can DOUBLE your reach. So weâre talking about reaching about HALF of your potential audience, instead of the usual 5-10%.
Plus youâve got to realize that a live recording is going to make a much bigger impression, or have a bigger impact than a simple text or picture ever could.
Itâs the difference between receiving a postcard, versus someone knocking on your door and saying hello.
You can download OBS Studio at obsproject.com
So what features will you find on OBS Studio?
Picture in picture. You might show your desktop while simultaneously showing yourself on the webcam. Move your picture within a picture anyplace you like (bottom right, top left, center, etc.)
This is a great feature for Facebook, since on Facebook your video might look like a still photo until someone clicks on it.
With the picture within a picture, Facebook users can see that there is a live person talking, which will encourage them to click on the play button and hear the audio.
Livestream a pre-recorded video â injecting a video right into your screen.
Letâs say youâre streaming yourself introducing the video, then you can play the video and when itâs done you can switch back to yourself, or a still image, or whatever you like.
You can use different sources for your video.For example, you can show your desktop (your entire monitor) or window capture (shows just one window).
If you have other people speaking on your live event, youâll want to enable desktop audio so they can be heard.
If itâs just you speaking, then you can enable the mic in auxiliary.
Adjust the volume levels to equalize the other voices with yours.
You can create a test page on Facebook to play with live broadcasts to test your video and audio settings, to learn what youâre doing before you do it for a live audience.
Here are more features straight from the OBS Project website:
High performance real time video/audio capturing and mixing, with unlimited scenes you can switch between seamlessly via custom transitions.
Filters for video sources such as image masking, color correction, chroma/color keying, and more.
Intuitive audio mixer with per-source filters such as noise gate, noise suppression, and gain. Take full control with VST plugin support.
Powerful and easy to use configuration options. Add new Sources, duplicate existing ones, and adjust their properties effortlessly.
Streamlined Settings panel for quickly configuring your broadcasts and recordings. Switch between different profiles with ease.
Multiple themes available to fit your environment.
Live Streaming to Facebook
Doing a live broadcast from your Facebook Page is pretty simple:
First, login to your Facebook page, click on âpublishing toolsâ in the upper right corner. Click on âvideosâ and go to âPlus Live.â
Copy the stream key, and paste it into the OBS Settings. Select Facebook, paste, click okay and youâre good to go.
Click the preview button to see if everything is good. Under, âWhatâs on your mind,â youâll place your call to action and link.
Then fill in the video title and video tags.
In OBS, click the âstart streamingâ button â you are now streaming live.
When youâre done, click âstop streamingâ in OBS.
If youâre not already using OBS, give it a try today. Youâd be surprised how many six and seven figure marketers are already using it.
And to make it even betterâŚ
Cranking Up Your Presentation with Eyeball Glue
Okay, everyone has seen a screen capture video, and theyâve seen talking heads, and theyâve seen talking heads inside a screen capture.
Which is to say, OBS is great, but so far we havenât used it in a way that really captures those eyeballs and glues them to the page.
For this, we need to add another tool to our arsenal â eQuil SmartPen 2.
Remember sitting in class and your professor was droning on and on aboutâŚ
âŚwell, you probably donât remember because it got kind of boring.
But then he got out his marker and started to draw on the board as he was speaking, and all of a sudden you sat up in your chair and PAID ATTENTION.
Probably because you were being visually stimulated. What would he draw next? Why did he just draw that stick figure? Whatâs with the drawing of a cat in a beaker? And so forth.
And your audience is no different. Screen capture, unless youâre doing something really exciting, can be â letâs be honest â somewhat boring.
But everyone loves to watch somebody draw, even if theyâre terrible at drawing. Itâs fun to figure out what theyâre drawing and how it relates to what theyâre saying.
And with the eQuil Smart Marker, you can do just that.
https://www.myequil.com/home/
The pen uses real ink, and you write on paper just as you normally would.
But everything is recorded electronically, too. So if youâre writing or drawing during your broadcast, then your viewers can see it on the screen.
Or you can record your sketching and writing ahead of time and play it during your live broadcast.
In either case, youâve just opened up a can of eyeball glue that will flat out work.
I saw this demonstrated at an event I was at and it blew me away. I didnât want to stop watching.
And by the way, itâs got other great uses, too.
You can capture your thoughts in a natural way through your writing and drawing.
You can convert your handwriting and notes to text you can edit.
You can easily share your notes, since Equil works on all devices.
You can select from a range of colors and pen tips, and add photos to enhance your notes.
Your only limit is your imagination.
Now then, I suppose Iâve sounded like a commercial for both OBS and the Equil pen.
But check them out and I think youâll agree they are both âmust haveâ tools for your online business by helping you grow your reach and engagement with your audience.